Twitter and bloggers have got the rumour mill spinning in top speed today with internet reports that Michael Jackson and Farrah Fawcett aren't the only celebrities to die today.
According to reports on Twitter.com actors Harrison Ford and Jeff Goldblum have also died, Goldblum's fate apparently occurring in New Zealand.
New Zealand police communication officer Jon Neilson told Newstalk ZB that the Goldblum story is a hoax.
The Goldblum rumour may sound familiar, the 'falling off a cliff' death was used when Tom Cruise was filming The Last Samurai in New Zealand in 2002.
The reports spun out of control when actress Demi Moore wrote on her Twitter page: "I just heard Jeff Goldblum may have died today too!!! Can anyone confirm that?"
Then a link from website Media Fetcher was sent around the web 'confirming' the reports.
"Actor Jeff Goldblum died while filming a movie in New Zealand early this morning - June 25, 2009.
"Preliminary reports from New Zealand Police officials indicate that the actor fell more than 60 feet to his death on the Kauri Cliffs while on-set. Specific details are not yet available.
"The accident occured at aproximatly (sic) 4:30 a.m. (UTC/GMT +12). Additional details and information will be forthcoming."
Meanwhile other Twitter feeds said Harrison Ford has been lost at sea.
Celebrity gossip hound Perez Hilton has slammed the rumours saying:
"I keep getting tons and tons of emails about Jeff Goldblum. Can his publicist please release a statement to just stop these rumors?"
And fellow actor Kevin Spacey finally put the rumours to bed by saying on his Twitter account:
"Jeff Goldblum is alive and well. I just spoke to his manager. Stop these stupid rumors."
