'McDialysis? I'm Lovin' It!'

McDonalds recently launched a clever campaign, tweeting with the hashtag #McDStories.

After just two tweets, a negative backlash took over, with stories ranging from tweeting while eating McDonalds, comparing the aroma to dog food, and to actually throwing up the food.

While this gained steam, McDonalds had a back and forth rant with activist group PETA over food preparation techniques.

"McDStories...a nice juicy Filet o'fish. With added worm. Still alive. Nice. Never again," wrote Twitter user @flatfootphil.

"Found a dirty band aid in the bottom of take out bag..McDStories," wrote @HarrisonSJ.

McDonalds went back to using their original hashtag #MeetTheFarmers and the hate tweets died down.

It's fair to say Maccas didn't have the best week in the marketing world.