Do One Thing

By Kevin Roberts | View Archive September 25th, 2009, 11:47 am
For change to take real effect, it needs to be personalized. Saatchi & Saatchi S, our sustainability agency, is working with big companies like Walmart to roll out Personal Sustainability Plans from their employees and then out into the world.

We call this DIY contagion DOT, Do One Thing. Each person is encouraged to choose one thing to pursue regularity. It can be anything from cycling to work or doing laundry with cold water. It's just one thing, a start not a complete change of life. One person's DOT may stand alone, but connect a billion DOTs together and you'll see a movement of change happening.

Employees throughout our own network have shared their DOTs. Here are ten, from Sao Paolo to Singapore:

1. My DOT is to take public transportation to and from airports whenever possible.
2. I use the same bottle for water each day every day.
3. I am going to stop smoking.
4. I no longer use plastic shopping bags.
5. My family will no longer buy water in plastic bottles.
6. I turn off the tap while brushing my teeth.
7. I buy ecologic food and supplies, when possible.
8. I will not eat meat at least once a week.
9. I will drink coffee from a reusable mug whenever possible.
10. To find my bike in the cellar - yes, and to use it!

What's my DOT? Make one less flight per month. What's yours? It doesn't matter what it is, so long as you Do One Thing.

Comments

  1. roarmezma View Profile

    DOT is a sop to ones consciousness and has no real value if your consumption is so gross that it renders the gesture meaningless. Yes it can be rationalised as taking one step at a time and the more the merrier BUT unlike the moon its not a giant step for mankind.
    To really DOT yourself on a level playing field it would be necessary to establish where you are on that playing field and then benchmark yourself against those less fortunate or those who have made a conscious effort to consume less.

    Oct 1 02:32 am
  2. roarmezma View Profile

    Maybe if you were to give up your role in promoting consumerism in the market place that would then be a significant DOT otherwise its just more words and empty gestures. All 10 of your DOT's are habitual to folks who care and required a culture and life change years ago. If you understand the challenges we face then your DOT's need urgent revision and a deeper committment change as does Wal Marts.

    Oct 1 02:39 am
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