The next generation of business leaders will use new language to convey their fresh ideas. Today's business lexicon will not survive intact. I should know, because I work with a lot of young people.
One business thinker doing this already is Umair Haque, a consultant for big business and author of big ideas for the Harvard Business School blog. He has written a preview of tomorrow in something he calls the Awesomeness Manifesto.
Awesomeness may sound like a fuzzy and imprecise term to some. But Haque's point is that the new generation knows awesomeness when they see it.
The Awesomeness Manifesto is full of ideas for business built on sustainable value where the central role is to make the world a better place.
And in this post he talks about the power of Love, sustainability, remixing value, and the new way of innovation.
Here are the four pillars of his Awesomeness Manifesto:
Ethical production: without an ethical component, awesomeness isn't possible. The buy low, sell high mentality is yesterday's mantra.
Insanely great stuff: put creativity front and centre and you'll get an emotional reaction from anyone who sees it. Delight the customer.
Love: Apple creates products people love. Their employees love to show off how awesome these products are and customers love shopping in Apple stores. Compare this with Best Buy.
Thick value: this is real, meaningful, and sustainable. Thick value, not thin value, actually makes people better off.
Finally a business guru who gets it! That is awesome.
Comments
What fresh ideas! Don't you know there's nothing new under the sun. In order to be fresh today's wannabees wear sharp suits and shave their heads and say things like "going forward" at every opportunity. They all have one other thing in common. They know best and those at the coalface doing the real hard yards know nothing.
Oct 9 02:42 pm@ cbonner - A little touchy about your choosen career path are we???? lol! I do have to agree on what total rubbish is being written here.....The Awesomeness Manifesto....oh come on!
Oct 10 07:47 amNot touchy about my chosen career path at all. I saw enough of them in my working environment to last me more than one lifetime. Nappy trainers, in the job 5 minutes, knowing just enough to stuff things up before moving on to something else.
Oct 10 05:06 pm