'Game of Thrones' fans are challenged to topple King Joffrey through social media.

In anticipation of the launch of the fourth season of the cult TV series 'Game of Thrones', SoHo, SKY New Zealand’s premium entertainment channel, is giving audiences across the globe a unique opportunity to bring down one of the show's most hated characters, King Joffrey.

Through a world-first experiential and social media event, 'Game of Thrones' fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.

A giant seven metre statue of King Joffrey has been erected in Auckland's Aotea Square, with a rope positioned around the King’s neck. Fans get the chance to pull the statue down by using the hashtag on Twitter, and with every tweet, the statue will be one cog closer to toppling.

Fans can stay abreast of the campaign progress and Twitter feed via bringdowntheking.com and watch as the boy-king statue eventually falls via the webcam live stream.