Adorable Holiday Ad Shows Friendships Can Form In The Most Surprising Ways

The holiday season unofficially began across the pond on Friday morning with the launch of the John Lewis department store’sChristmastelevision ad.

The unveiling of the British company’s promo has in recent times signaled the start of end-of-year festivities, and its effort for 2017 centers on a young boy’s unlikely friendship with a snoring, farting monster called Moz who lives under his bed.

British rock group Elbow coveredthe Beatles’ “Golden Slumbers” for theMichel Gondry-directed commercial, which costa reported $9.2 million.

Reaction to the ad has so far been mixed.

Many Twitter users have described it as “heartwarming,” but others have called it “disappointing” and suggested the company ― famed for producing emotive holiday commercials ― has lost its touch.

Last year, John Lewis’ spot recounted the tale of Buster the Boxer’s delight at being bought a trampoline for Christmas:

Related Coverage

2016's Holiday Ads Will Make You Laugh, Cry And Everything In Between

People Are Tweeting Their Holiday Survival Plans, And They're Hilarious

Twitter Users Roast FBI Over Its MS Paint-Style Holiday Tweet

This article originally appeared on HuffPost.