Australia Gets Sweet Victory in Legal Fight for Manuka Honey Name

(Bloomberg) -- Australian honey producers scored a win in their legal tussle with New Zealand over the use over the term “manuka honey” in the UK and Europe — though the Kiwis say it may be a short lived victory.

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The two neighboring nations have been locked in legal proceedings for the past five years after a group of New Zealand honey producers sought to prevent their Australian counterparts from using the description in various countries.

In the latest development, New Zealand’s Manuka Honey Appellation Society discontinued its High Court appeal in the UK to trademark the words “manuka honey” just days before Christmas, weeks after withdrawing its application for a certification mark in the European Union.

“The MHAS backdown means the UK Intellectual Property Office ruling of December 2021 in Australian beekeepers’ favor stands, and there is no restraint or trademark on Manuka naming rights,” Australian Manuka Honey Association chairperson Paul Callander said.

However, John Rawcliffe, chief executive officer of New Zealand’s Unique Mānuka Factor Honey Association and a member of MHAS, said the legal withdrawal was strategic and the group plans to refile the appeal.

At stake is access to the international manuka honey market, which is forecast to be worth around A$1.27 billion ($893 million) in annual trade by 2027, with products containing the pricey sweetener selling between A$300-500 per kilo, according to the AMHA.

Māori origin

Manuka honey, sought after for its antibacterial properties and purported health benefits, is made by bees that pollinate the Leptospermum scoparium, or manuka tree, which grows throughout New Zealand and in some parts of Australia.

But MHAS claims the word “mānuka” has a Māori origin, and therefore is a distinctive product of New Zealand, with Rawcliffe saying differences in climate, surrounding plants and soil meant only the Kiwis could produce the true honey.

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“Manuka is an Australian native plant and the term Manuka honey has long been used in Australia to describe this unique honey,” Callander said. “Australian growers have every right to use the word to describe their produce, as upheld by the UK Courts.”

MHAS has also attempted to trademark the term in New Zealand, the U.S. and China. Actions in China and the US were thrown out, and are pending in New Zealand.

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