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All hail the best Prime Day TV deals, starting at just $90

Three TVs
Smoking-hot Prime Day TV deals have arrived. (Photos: Amazon, Hisense, Insignia.)

Prime Day is here! And with it, big price drops on zillions of products. Amazon's two-day shopping event is a fantastic time to score a Prime Day TV deal; there are lots available right now. After surges in demand, retailers have found themselves with massive amounts of overstock — which means deeper discounts for you. Below I'm going to highlight some top picks, with one small caveat: Most of the big discounts are for TVs with Amazon's Fire TV interface built in. That's not a bad thing, not at all, but if you were hoping to score a Roku-powered TV instead, there aren't nearly as many deals.

Quick overview
  • Insignia 24-inch Class F20 Series Fire TV

    Save $80
  • Hisense U6 Series 50-Inch Smart Fire TV (2022 Model)

    Save $151
  • Insignia 65-inch Class F30 Series LED 4K UHD Smart Fire TV (2020 Model)

    Save $170
  • Amazon Fire TV 65" Omni Series

    Save $260
  • Toshiba 75-inch Class C350 Series Smart Fire TV (2021 Model)

  • Samsung 55-Inch Class QLED 4K TV

    Save $203
  • Samsung 55-Inch Class Frame Series

    Save $418
See 2 more

Personally, I find the Roku interface a bit easier to navigate, but Fire TV offers a few worthwhile perks, including excellent Alexa integration and support for both casual and console-style gaming (the latter courtesy of Amazon's Luna service).

Prime Day 2022 at Yahoo: Shop Amazon’s best Prime Day deals, follow our Prime Day live blog for expert advice on what to shop right now, and see all of our Prime Day coverage, here.

Best TV deals under $100

If you don't mind the funky feet (which really do kind of look like feet), Insignia's 32-inch smart TV is a steal at $100. (Photo: Insignia)

TV budget won't stretch past $100? No problem; there are two options available right now.

First, Prime members can buy the Insignia F20 Series 24-inch TV for just $90, which is $80 off the regular price and the best deal in history for this model.

This device includes a voice-powered remote: Just press the button to invoke Alexa commands. ("Watch Stranger Things on Netflix," for example.)
$90 at Amazon

But here's a no-brainer: For just $10 more, you can step up to the Insignia F20 Series 32-inch TV ($100, previously $180). The specs are pretty much the same, including the voice remote. Take note, however, that while a 720p display resolution is fine for a 24-inch TV, that same resolution may look a little less sharp at 32 inches. (Or maybe not: This model has a 4.6-star average rating from over 52,000 buyers, so there are few complaints.)

Best TV deals under $200

Amazon's Fire TV 4-Series offers great value, especially at this price. (Photo: Amazon)

Looking for something a little bigger? You don't have to pay a lot more. My top pick for TVs under $200 is the Amazon Fire TV 4-Series 43-inch for $200 (well, $199.99, which is how it makes the cut). That's a whopping $170 off the list price, $80 below the typical sale price and an all-time low.

Unlike most models under $200, this is a 4K UHD TV. While some would argue that's overkill for a 43-inch screen (you really only reap the benefits of 4K at 50 inches or larger), all else being equal, I'll take 4K over 1080p. Meanwhile you get all expected Amazon Fire TV and Alexa perks (though if you want hands-free voice controls, you'll need to step up to the Omni Series; read on).

More TV deals under $200:

Best TV deals under $400

Decisions, decisions. For just $400, you can get fancy quantum dot technology from Hisense —and a 50-inch screen. Or you can get a less-fancy 65-inch from Insignia. (Photo: Hisense)

This is where things start to get interesting, and where you need to decide what matters more: screen size or image quality. Because just $400 can buy you a 65-inch TV, which is amazing, but it can also buy you a 50-inch TV that employs quantum dot technology. In layman's terms: better color, contrast, brightness and motion.

Bigger is almost always better, but if this TV is headed for, say, a den or bedroom (as opposed to a sprawling living room), you might be happier with the smaller of the two screens. That's the Hisense U6 Series 50-inch 4K Quantum Dot QLED Smart Fire TV for $493 (regularly $530). This rivals the lowest price on record for this model, though the record is pretty short: It just came out in 2022.

Boosting color, contrast, brightness, motion, this television includes Alexa Voice Remote to manage TV power, volume, navigation, playback, and input switching.
$340 at Amazon

Bigger room? You can get the Insignia F30 Series 65-inch LED 4K UHD Smart Fire TV for $400, an all-time low. In terms of size alone, this is one of the true standouts of Prime Day 2022; it wasn't long ago that a TV this big would have cost you twice as much.

With this HDR-compatible 4K TV, you can enjoy HDR movies and TV shows, in addition to all your current content.
$400 at Amazon

Does the Hisense model offer a better picture? If you were to look at the two side-by-side, you'd almost certainly say yes. But viewed in a vacuum, the Insignia offers a great picture, no question — as evidenced by the 4.6-star average rating from over 4,800 owners.

Best TV deals over $400

Toshiba's 75-inch TV
Bonkers: Toshiba's 75-inch monster is down to just $630, hundreds less than usual. (Photo: Toshiba)

The Amazon Fire TV Omni Series 65-inch has been selling for $500 (down from $800) for quite a while — and it still is. But it's such a great deal that it made my list. (Read my Amazon Fire TV Omni Series review to learn more — including why you might want this model over the aforementioned Insignia F30 65-inch for $100 less.)

Get true-to-life picture quality and rich, brilliant colors and control this TV hands-free with Alexa.
$500 at Amazon

The real standout right now is the Toshiba C350 Series 75-inch LED 4K UHD Smart Fire TV for $630, the second-lowest price in this model's history — and one of the best I've ever seen for a screen of this size. Notable specs include Dolby Vision HDR and DTS Virtual:X audio, along with the obligatory Alexa-capable remote. Just make sure your wall or TV stand can accommodate this thing; a 75-inch screen is big.

This Fire TV brings live, over-the-air TV, streaming channels, and the enjoyment of uncompromisingly crisp, clear visuals for a professional theater quality.
$630 at Amazon

I haven't tested the C350 myself, but it earned a very respectable 4.5-star average from over 3,700 buyers.

Save $400 on this top-rated set that pumps out realistic 3D audio that moves with the action on screen. Cool.
$995 at Amazon
The Frame TV’s claim to fame is its Art Mode: It has built-in motion sensors that automatically display artwork (of your choosing) whenever someone walks into the room. No more staring at a big black box when the TV's turned off.
$980 at Amazon

By the way, as with virtually all Prime Day deals, you need an Amazon Prime subscription (which also nets you fast, free shipping on most items, among other perks). Not yet a member? No problem. You can sign up for your free 30-day Amazon Prime trial here.