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The 61-year-old star will join the likes of Chris Moyles, Charlene White, Mike Tindall and former health secretary Matt Hancock on the reality series this year.
Ahead of his arrival on the show, George has opted to issue a message to those who send him negative comments on social media.
He said: "I’m surprised I’m not trolled more, and maybe I just don’t care about that, because with things like homophobia, I look at that like it’s someone else’s disease.
"It doesn’t make me less queer, I’m going to be more queer."
George also said he was driven to take part given the fact that he believes I'm a Celebrity and other reality shows have "calmed down" in the last few years.
"People aren’t as combative anymore," he said, adding: "You can’t just say what you want to people anymore."
George also revealed that he wasn't given permission to modify the traditional campmate outfit, but decided to do so anyway when they sent the costume to him.
He said: "They sent them over to see if they would fit me, and of course I’m a hat guy and thought it was too small, so I took a pair of scissors to it and cut it up.
"I thought [ITV bosses] were going to go mad but they seemed to like it, and I can’t promise I’ll be wearing it in there because I haven’t really discussed it."
The launch episode of the 2022 series of I'm a Celebrity... Get Me Out of Here is due to air on ITV on the 6 November.
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