British skincare brand Elemis opens retail stores in Singapore

·Head of Commerce, Southeast Asia
·2-min read
(PHOTO: Elemis)
(PHOTO: Elemis)

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Luxury British skincare brand is making its way to Singapore for the first time, with the opening of its first-ever flagship at Ion Orchard. This new location, which spans 52 sqm, embodies Elemis’ new retail strategy, which merges the aesthetics and design of the brand’s history with luxury and modernity at its core.

To better serve guests across different locations, Elemis also concurrently launched a similar concept store in Raffles City to provide convenience and ease of shopping for consumers.

Both stores in Singapore will offer guests exclusive technical innovations, such as their High-Definition camera. “We are thrilled to be launching Elemis in Singapore,” says Noella Gabriel, Elemis Co-Founder & Global President. "Our High-Definition camera marks the start of every customers’ Elemis Skin Wellness Journey, also known as an HD Skin Consultation. This powerful tool goes beyond what the eye can see and provides an in-depth analysis of the guest’s skin condition, paving the way to the best product and treatment recommendations."

Elemis Superfood Facial Wash. (PHOTO: Elemis)
Elemis Superfood Facial Wash. (PHOTO: Elemis)

On future expansion plans, Elemis is looking to launch new retail outlets across APAC, EMEA and the US over the next 12 months.

“Following an evolution and re-imagining of the brand, this new location brings to life our new vision for modern retail selling and customer experience to deliver a bespoke brand expression. As we expand our retail footprint globally, consumers should expect a unique local experience that tailors our brand codes to regional shopping behaviour,” says Marc Gallagher, Elemis Chief Brand & Digital Officer.

Home to state-of-the-art technology in facial mapping, customers are invited to kickstart their Elemis Skin journey with a complimentary HD Skin Consultation with an Elite Skincare Specialist. The medical-grade Elemis HD Skin Reveal Camera is an advanced diagnostic tool to provide an in-depth analysis of the skin. Combined with a lifestyle consultation, the Elite Skincare Specialist will create a personalised skincare plan to target individual concerns and help achieve skincare goals.

Elemis is now available in Ion Orchard (#B1-15), Raffles City (#01-31) and exclusively online at