There are few things we want more than to channel a little bit of Rihanna into our everyday lives—especially when it comes to her flawless style. But if you’re not exactly working with a Queen Rih-sized budget for couture gowns, we have the best news for you. One of her most iconic Instagram looks is now available for sale, with proceeds from each purchase going towards three very worthy causes.
In case you somehow missed it, back in October, Rihanna posted a slow-motion video of herself strutting in a pink tie-dye asymmetric mini dress, serving up serious summer style goals in the middle of fall. Naturally, the clip went viral, and has since garnered more than 24 million (!!) views—the power of a queen in a tie-dye dress.
Fashion lovers immediately wanted more info about the look, and now the London-based fashion brand behind the dress is putting it back into production, letting fans buy it for £300 (roughly $333 USD), with all profits going directly to three organizations doing important work, including Black Lives Matter, an organization working to end anti-Black racism around the globe.
First, let’s check out Rihanna’s fierce fashion moment that had us dreaming of tie-dye.
On May 30th, ASAI announced that for the first time ever, the dress would be available to buy online for £300 plus shipping, with London-based designer A Sai Ta announcing that all proceeds would go directly to Black Lives Matter, along with Solace Women’s Aid, an organization that supports women and children survivors of abuse and violence, and The Voice of Domestic Workers, which supports justice and for the U.K.’s 16,000 migrant domestic workers.
ASAI also announced a portion of sales from all of his designs going forward will be donated to Black Lives Matter, in an effort to shift the fashion industry’s exploitation of “Black bodies and culture under the term ‘diversity,'” noting that many “stay silent when the time is now to protect” Black workers in the fashion industry.
This is certainly a powerful move and we hope that other brands and designers take note to help fight anti-Black racism in fashion. If you’re looking to snag the look for all your summer poolside selfies, email firstname.lastname@example.org for more details on how to purchase.