Amazon shoppers love this $30 serum to help reduce the look of fine lines and wrinkles

·3-min read

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Retinol can help reduce the look of common signs of aging. (Image via Getty Images)
Retinol can help reduce the look of common signs of aging. (Image via Getty Images)

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If you're looking to revamp your skincare routine, you might want to invest in a retinol serum. Products with retinol, a derivative of vitamin A, can help revitalize dull looking skin, prevent our pores from clogging to prevent and treat breakouts, reduce the appearance of dark spots, and of course, minimize and prevent fine lines and wrinkles.

One of Amazon's top-rated retinol products comes from Canadian company Maritime Naturals. The brand's Advanced Smoothing Retinol Serum boasts powerful ingredients, like retinol and hyaluronic acid, that shoppers say helps turn back the clock on visible signs of aging.

The fan-favourite serum is so popular with Amazon Canada shoppers, it's risen the ranks on the retailer's Movers & Shakers list after a recent spike in sales by 750 per cent.

Maritime Naturals Advanced Smoothing Retinol Serum

Maritime Naturals Advanced Smoothing Retinol Serum - Amazon.
Maritime Naturals Advanced Smoothing Retinol Serum - Amazon.

$30 at Amazon

The details 

Maritime Naturals’s Advanced Smoothing Retinol Serum contains anti-aging and skin soothing ingredients like retinol, hyaluronic acid, vitamin E, witch hazel, aloe and jojoba oil to help support skin health for a softer, plumper, more youthful complexion.

ALSO SEE: Amazon's 'holy grail' moisturizing cream is on sale for just $6

Maritime Naturals’s serum can help “blemished prone skin” and claims to help reduce the chance of future breakouts by removing excess oils and removing dead skin from the face and unclogging pores.

If you haven't used retinol serums before, it's important to remember to use any and al retinol serums sparingly. Retinol is a pretty powerful skincare ingredient that can negatively impact your skin if used the wrong way. Too much retinol too soon can cause your skin to dry out and peel — which can be painful and embarrassing.

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For best results, you should slowly introduce retinol into your skincare routine. Only use the serum a few times a week by placing small dots on problem areas and smoothing them into the skin until fully absorbed. Retinol also makes your skin more sensitive to UV rays, which is why you should always finish your skincare

What people are saying

The Advanced Smoothing Retinol Serum has earned a 4.3-star rating based on nearly 500 reviews. Shoppers have called the Canadian brand's serum a great way to diminish the look of fine lines, wrinkles as well as a useful skincare addition to help get rid of discolouration. 

One Amazon shopper called the serum "life changing" and praised the brand for creating a product that helped reduce the look of redness. 

Retinol can help reduce the look of common signs of aging. (Image via Getty Images)
Retinol can help reduce the look of common signs of aging. (Image via Getty Images)

"The transformation in my face is unbelievable!" they wrote, adding that in addition to a more even complexion, their skin looks smoother and has a "vibrant glow."

"It’s the most amazing skincare line," another shopper raved. They called the retinol serum specifically a helpful way to reduce the look of hormonal acne around their jawline without drying their skin out. 

Others have called the serum "very moisturizing without a heavy scent" and credit the product for helping them have a brighter, more even skin tone. 

ALSO SEE: The Ordinary Niacinamide review: This $6 face serum helped transform my skin

Although the reviews are mostly positive, the Advanced Smoothing Retinol Serum might not be for everyone. One of the chief complaints among shoppers was that the serum was "drying." Others have complained that they didn't notice a drastic enough improvement in their skin after a few weeks, while others said they had a negative reaction to the serum. 


Retinol serums are a great way to revamp your skincare routine — if you use it correctly. Maritime Naturals's Advanced Smoothing Retinol Serum might be for you if you're looking to fine tune common signs of aging, like fine lines and wrinkles. It might not do the trick if you've noticed a drastic change in your skin through breakouts or hyperpigmentation. In that case, you might want to visit a dermatologist for an assessment of your needs before you invest in any products. 

The reviews quoted above reflect the most recent versions at the time of publication.

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