Danish tycoon loses 3 kids in SL attacks

Povlsen has significant stakes in ASOS, online grocery store Nemlig and payments company Klarna

The Danish billionaire behind online fashion retailer ASOS has lost three of his four children in the terrorist attacks in Sri Lanka.

Anders Holch Povlsen's three children were among the over 290 people killed in the coordinated bombings in three different cities on Easter Sunday, Britain's PA news agency reported, citing his spokesman.

Jesper Stubkier, communications manager for Holch Povlsen's wholesale fashion business Bestseller, confirmed the deaths.

"We have no further comment and we ask that the family's privacy is respected at this time," he was quoted as saying.

Holch Povlsen, aged 46, is reported to be Denmark's richest man. He is also thought to be the largest landowner in Scotland, where the fashion retail tycoon and his wife Anne own an estimated 200,000 acres of land in the Highlands.

Forbes estimates his net worth to be $US7.9 billion. Holch Povlsen has significant stakes in ASOS, online grocery store Nemlig and payments company Klarna.

At least 39 foreigners were killed in Sunday's explosions during busy Easter services in the cities of Negombo, Batticaloa and Colombo and in three five-star hotels in the Sri Lankan capital, hospital officials say.