Dow poised to hit new high, stocks book strong weekly gains

The Dow is hitting another all-time high as traders shake off rising tensions in the Korean Peninsula. Plus — tech titans in trouble — are Facebook’s and Google’s business models under threat? And Bitcoin’s wild week ends with a little bit of relief, but is this just the beginning of the slide? Plus – NFL ratings take a week-one hit. Will the league — and sponsors — see a late season comeback? Catch The Final Round at 3:55 p.m. with Dan Roberts, Yahoo Finance Editor-in-Chief Andy Serwer, reporter Melody Hahm and columnist Rick Newman.

Winners and losers

Stocks getting hit today included Oracle on downbeat guidance for the current quarter, Carnival Cruise Lines on a Credit Suisse downgrade to neutral citing increasing supply concerns, and Equifax — Its terrible week continues as Senator Elizabeth Warren (D.-Mass.) launches an investigation into its data breach.

Stocks getting a lift today included First Solar as Deutsche Bank upgraded it to buy citing robust demand for solar modules, Mirati Therapeutics on positive trial data for its lung cancer treatment, and Wendy’s, with shares sizzling as Longbow Research upgraded the fast food chain to buy citing solid comparison store sales.