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Black Friday is like the season finale for shoppers, something they mark in their diaries and save up those hard-earned pennies for, so they can really splurge on some brilliant bargains.
The shopping event always falls on the Friday after Thanksgiving, which means this year it is on 26 November, while Cyber Monday is just a few days later on 29 November.
However, because the early bird really does get the worm, lots of retailers don't wait until the big weekend to start sharing money-off deals with their shoppers.
Watch: How to find the best Black Friday 2021 deals
Instead, they have started discounting products weeks in advance of the hotly-anticipated day.
So, whether you're looking to splash out on beauty and skincare products, fashion, jewellery and accessories, homeware, furniture or electrical gadgets, there are bargains to be found.
Get organised with birthday or Christmas shopping, upgrade your home or just treat yourself to a well-deserved gift you've been lusting after for a while.
We've rounded up the best Black Friday sales already up and running for you to shop right now.
Shop the best early Black Friday deals
Amazon has treated us to up to 40% off in the run up to Black Friday. Shoppers can get their hands on a vast array of products that are now half price, from electrical gadgets to household essentials and Christmas gifts, as well as fashion and beauty.
The Adidas Black Friday sale has already begun with up to 50% off trainers, leggings, socks, jackets and backpacks among other items. Whether you're looking for workout gear or just want some comfy clothes to wear at home, this one's worth a browse.
Who doesn’t love Anthropologie? The chic fashion and homeware brand currently has 25% off everything and we’re sure you’ll find a few things to add to your basket.
This Aspinal of London Black Friday sale offers 50% off their whole collection. With purses, wallets, jewellery boxes, diaries and more to chose from, you can find the perfect Christmas gift for your loved one here.
One to watch: ASOS are offering 20% off all coats and jackets in their Black Friday warmup sale. This includes popular brands such as North Face, Topshop, Helene Berman and Nike among others. All you have to do is use the discount code: OUTERWEAR. Plus, it has further reductions of up to 60% off in it's generic sale.
AO are offering shoppers almost 600 Early Bird deals ahead of Black Friday, spanning all sorts of categories including TV & entertainment, kitchenware, smart home gadgets and even mobile phones. Plus, it's got next day delivery and a 100 day returns policy, so you can buy safe in the knowledge that you're covered.
If you're into DIY then you don't want to miss B&Q's Black Friday sale. It has deals across home, furniture, bathroom, outdoor, heating tools and more. That includes hoovers, drills, video cameras and hot tubs among other items. There really is something for everyone.
This year, Boots are hosting their biggest ever Black Friday, with deals across designer beauty, skincare, electrical and all things health. And you can get a sneak peek and shop early right now, including nabbing up to 50% off fragrances and better than half price deals on sought-after No7 bundles.
If you want to forward plan and get your 2022 holiday sorted, or book a staycation for January, Booking.com has up to 30% off hundreds of stays.
Boden has 30% off outerwear and nightwear with the code J7H4, so now is the perfect time to buy your Christmas party outfit or invest in a new winter coat.
You can get up to 20% off a huge selection of bags and clothing with the code BLACKNOV20.
If you're looking for the best skincare and makeup deals then look no further than Charlotte Tilbury. It's offering 30% off lip kits, eye kits, bronzers, face creams and more. Even better, if you spend £80 or more you can get your hands on a free Charlotte Tilbury gift worth £40. Plus, new shoppers can enjoy an extra 10% off their first order when you sign up to their newsletter.
Cath Kidston has up to 60% off everything this Black Friday, from matching pyjama sets to kitsch homeware and cute baby clothes.
Another one for those who adore skincare and makeup, Cult Beauty are offering 30% off in the run-up to Black Friday. There's lots to choose from including lipsticks, blusher, mascara, moisturisers, exfoliants and more. All you have to do is use the code: CBCCYBER when checking out.
This year, Curry's are vowing that you won't find cheaper than in their Black Friday sale, and it's released several items early. You can now save £50 on all built-in appliances over £399, £100 off when you spend £600 and all sorts of other deals across tech and homeware big and small. Plus, there are price plans available to help you spread the cost.
If you love Clinique’s skincare products, don’t hang around. The brand has already launched its Black Friday Month with up to 50% off a range of products, such as its £64 Jumbo Set for only £32.
Dell are offering up to 35% a range of sneak peeks ahead of their Black Friday sale, including on laptops, desktop packages and gaming products. Plus, enter the code EARLY15 at checkout for an extra 15% off.
EE have kicked off their sale by offering an Xbox Series S for £29 a month with selected phone plans. The mobile phones included in this deal are: Samsung Galaxy A52s 5G, Google Pixel 6, OPPO A54 5G, OPPO A94 5G, OPPO Find X3 Lite 5G. You can also get your hands on 3 months’ Xbox Game Pass Ultimate and unlimited gaming data.
Support independent businesses this Christmas by shopping Etsy’s Cyber Week Sales. Shoppers can find discounts up to 60% off across all categories, while supporting small businesses all over the world at a time when they need it most.
Ebay’s massive Black Friday sale has up to 50% off a huge range of items from retailers including Dyson, Oral B and Samsung. From a brand new Nutri Ninja 900W Blender & Smoothie Maker for only £39.99 to a 50 inch TV for only £369 it’s well worth a scroll.
In need of a new mattress? Don’t wait, Emma has up to 50% off its award-winning mattress’s in Emma’s biggest Black Friday sale ever.
Farfetch currently has up to 50% off from some of the world’s finest brands, including huge designer brands such as Balmain, Louis Vuitton and The Duchess of Cambridge's go-to Alessandra Rich.
If you love taking photos you won't want to miss this amazing Black Friday deal at GoPro. The HERO10 Black + Accessories Bundle is down from £649.94 to £379.98 - that's a whopping £270 off. The much-loved camera comes with a one year GoPro Subscription which has unlimited cloud backup and unlimited use of the Quik app for editing photos and videos. If you just want the camera without the GoPro subscription it's down from £529.98 to £329.98. Plus you can enjoy an additional 50% off at GoPro.com with this purchase.
Whether you love going to the gym or prefer a home workout, you won't want to miss this 70% off sale at Gymshark. It has comfortable workout clothes for both men and women, including hoodies, jogging bottoms, leggings, sports bras and shirts. Exercise tools such as skipping ropes, bands and lifting gloves are also included in the discount.
Hunter have a Cyber Week sale where you can get 20% off selected boots, socks, bags and more. That includes men's, women's and kids shoes and accessories. It's definitely worth looking through as the weather gets colder.
Get ready for Christmas and shop Hotel Chocolat’s current deal: you can get 15% off when you spend over £25 with the code BF15.
With great deals across hundreds of lines, from fashion to electrical beauty essentials, JD Williams are pretty proud of their vast and varied Black Friday deals. Though there isn't a set percentage off across the site, a few examples of deals to expect include £15 off a dumbbell tower for your home workouts and a Samsung 55" QLED QHDR 4K Smart TV down from £1,199 to £699.
John Lewis' Black Friday sale is here and already the deals can't be beaten - from over £150 off a Shark Cordless Vacuum Cleaner to 50% off a whole host of great present ideas such as Clinique's Best Bits Gift Set - it has everything from Christmas gifts to winter clothing sorted.
Joules has up to 60% off a huge selection of clothing for women, men and kids. From puffer coats to get you through the winter to party ready Christmas dresses.
While M&S don't officially take part in Black Friday, there are currently a huge number of offers on their website, including 40% off homeware, 40% off bedding and 40% off kitchenware. If you're shopping for kids, you can also get 20% off toys and 2 for £15 on selected pyjamas. It's the perfect place to start shopping for your Christmas gifts.
You can get up to 30% off Made this Black Friday, which is a massive discount when it comes to purchasing a big item such as a stylish bed or sofa.
Mango has launched up to 50% off select items, across womenswear, menswear and children’s garments.
The Master of Malt Black Friday sale has amazing discounts on exceptional alcoholic drinks, just in time for the festive season. It includes the highly popular 26-year-old Rosebank whisky which is down from £1401.95 to £901.95 - that's an astounding £500 off! You can enjoy other great deals on whisky, gin, rum cognac and more.
Monsoon have 50% off online and also in store. Whether you're shopping for a special occasion or want to jazz up your everyday looks you won't want to miss this sale.
The popular outdoor clothing brand has a Black Friday preview, giving you up to 75% off a huge selection of winter staples for women, men and kids. It’s well worth a browse.
Packed with designer, womenswear labels, Net-A-Porter's 30% off sale provides a great opportunity to treat yourself to an end-of-year treat or buy a slightly-cheaper-than-normal gift for a loved one.
If you want to upgrade your cookware this Black Friday look no further than Our Place, the creator of the viral Always Pan who have its biggest ever sale on, with savings of up to £120.
The jewellery brand has 20% off a huge range of products, from its fan-favourite charms to a great selection of gifts for Christmas.
Want to update your winter wardrobe? Karen Millen has up to 40% off everything from cashmere jumpers to cosy coats.
The Kate Spade Black Friday sale offers 25% off everything. The beautiful collection has handbags, wallets, clothing, shoes, jewellery and even diaries to choose from. The best part is that you can order personalised, making this the perfect place to shop for a gift for your loved one.
Lakeland has an amazing Black Friday sale which lasts until the end of the month. It includes coffee machines, slow cookers, SodaStreams, electric blankets and more. With huge discounts on everyday items, this sale is great value for money.
Lego's Black Friday sale has loads of exciting deals such as a free Luke Skywalker’s Lightsaber when you buy the new LEGO Star Wars AT-AT model. You can also get your hands on a Lego Christmas if you spend over £40 at selected stores.
The luxury London department store has up to 30% off clothing, beauty and homeware. Whether you want to treat yourself or a loved one it's definitely worth a browse.
LoveHoney has up to 60% off this Black Friday, with mega deals on lingerie, toys and more.
LK Bennet have an amazing sale across a range of clothing and accessories, including new items. With dresses, gowns, jumpers, trousers and shoes all on offer there's something for everyone no matter what style.
No7 is set to have many great deals over Black Friday, you can currently grab this Soft Glam Cosmetics Bundle from No7, down from £98.60 to just £40.
Our Place design thoughtful, ethically sourced and sustainability produced kitchenware, and became a household name with their Always Pan (dubbed the "kitchen magician" by Oprah). And now you can nab the coolest kitchen gear around for up to £120 off, including the Always Pan itself (down to £85 from £125).
O2 has huge savings on a range of tech, from Apple iPhone monthly contracts to iPads and Galaxy watches.
You can get a massive up to 70% off at Regatta. From cosy winter coats to walking boots, a whole range of clothing has been reduced by 50% and you can get an additional 20% off with the code PREVIEW20.
The accessories brand has up to 50% off bags, wallets and more. So if you're looking for a Christmas gift it may be a good one to scroll through.
The Robert Dyas Black Friday sale has amazing deals across DIY, home, fitness, gaming and more, including a 55 inch Samsung TV down from £699 to just £499 and a Sodastream down from £99.99 to £49.99.
If you're searching for some tech deals check out Samsung who have slashed prices on phones, TVs and home appliances by hundreds of pounds.
If you're shopping for DIY and electrics then the Black Friday sale at Screwfix is definitely worth a browse. It has deals on a whole range of stuff, including hoovers, drills, heaters, cameras, bluetooth radios and even work boots.
Superdrug is offering up to 55% off ahead of their official Black Friday sale, the only catch? You need to sign up to a Health & Beauty Card to take advantage of the early offerings, if you can even call access to extra deals and offers a catch.
Shark’s highly anticipated Black Friday event has begun and there are some amazing deals to snap up now, the highly rated Shark Anti Hair Wrap is now down from £369.99 to only £219.99, meanwhile a cordless stick vacuum is now under £200.
Simba’s top-rated mattresses have over 160,000 five-star reviews and if you’ve been dating buying one, now is the time to do it as the brand have up to 50% off.
Sky’s early Black Friday deals span across TV, broadband and mobile, including savings on the latest iPhone 13 and Samsung S21.
The Ted Baker sale offers 40% off almost everything, including dresses, tops, shoes and bags. So if you're looking for some new outfits for the festive party season it might be worth a scroll.
Whether you’re an iPhone fanatic or an Android enthusiast, there’s something for everyone in Tesco Mobile's Black Friday phone sale. As well as discounts on phones and contracts themselves, there are also extra offers including 3 months of Apple TV+ when you purchase any Apple device.
Timberland has up to 50% off across select clothing and footwear for women, men and kids. Time to purchase a new pair of sturdy boots for the winter.
TK Maxx has mega savings off designer items with up to 60% off the original price, so if you're after a bargain it's worth a browse.
Shoppers can get a whopping £50 off luxury fragrances such as Gucci, Emporio Armani, YSL and Dior. Whether you are looking to buy yourself something, treat someone else or stock up on Christmas gifts, there are plenty of options.
The White Company's huge sale means you can get 20% off everything with the code JOY20. From artificial Christmas trees to treating yourself to some luxury bedding, now's the time to do your White Company haul.
If you love chocolate then look no further than the Thortons' Black Friday sale. It's offering 25% off selected items, ranging from chocolate reindeer to a Christmas pudding collection and even a chocolate football boot. You don't want to miss these mouthwatering discounts.
Timberland's Black Friday sale has amazing discounts with up to 40% off. This includes men's, women's and kids shoes so there really is something for everyone.
If you know someone that loves books then you should check out the Black Friday deals at Waterstones. There's half price on selected fiction, non-fiction and children's books. Plus, 25% off games. So, if you're looking for a Christmas gift, it's always worth a thorough scroll.
Save up to £200 with the Very Black Friday Sale. Nab discounts across some of the most sought-after electrical gadgets, womenswear, homeware, fragrances and beauty. Plus, there are some brilliant gift sets to help you tick off your Christmas list too.