Piers Morgan has got in another row over (what else?) feminism.
The latest thing to get on the Good Morning Britain host's nerves is a video featuring Emily Ratajkowski, uploaded as part of Love Magazine's annual social media advent calendar.
Here is the video, which sees the model playing with her food:
Morgan tweeted about the campaign saying "Somewhere, Emmeline Pankhurst just vomited".
He continued to argue with people about it on Twitter for at least a day afterward.
Morgan also debated the issue on GMB with Susanna Reid, Nicola McLean and businesswoman Deborah Mitchell.
Morgan claimed that Ratajkowksi may suggest her video is 'empowering' video but she is really just furthering her own career.