Gambling ad crackdown for live sport on TV

Matt Coughlan

Live sport broadcasts will no longer be interrupted by gambling advertising under draft laws introduced to federal parliament.

Under the legislation tabled in the Senate on Wednesday, gambling ads will be banned from five minutes before the start of play until five minutes after the conclusion of play or 8.30pm, whichever is sooner.

Communications Minister Mitch Fifield told parliament the government intended for the restrictions to come into place from March 30 next year.

The ban will apply to commercial free-to-air TV, SBS, pay TV, commercial radio and online content services.

Senator Fifield said the government had listened to community concerns about gambling promotions and their impact on children.

"The announced gambling restrictions will establish a clear safe zone during which parents and caregivers may have confidence that children will not be exposed to gambling promotions by viewing live sports," he said on Wednesday.