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'Great skin at 50': This gentle exfoliant sells every 12 seconds — it's just $14

The cult-favorite toner from Paula's Choice brightens and protects, according to more than 74,000 five-star reviewers.

An exfoliant can do wonders for your skin, helping to slough away dead skin cells, reduce signs of aging and brighten your complexion. But there are so many on the market that you may not know where to begin. We'll make it easier for you: More than 74,000 Amazon reviewers of all ages and skin types swear by this one: Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant. It cleanses skin, helps with cell turnover and starts at just $14 for the travel size — and that's just the tip of the iceberg.

The key ingredient here is beta hydroxy acid, or BHA, which helps clear away dead skin cells, dirt and grime that can clog pores. As this exfoliator removes layers of dead skin, it exposes newer ones. The result? A brighter complexion and less noticeable fine lines and wrinkles.

$14 at Amazon

Because this is a gentle exfoliant, it can be used daily (but if you notice dry patches developing, dial down usage to a few times a week). Along with unclogging pores, it also works to eliminate blackheads and reduce the appearance of enlarged pores, both of which can contribute to adult acne.

"I am 50. Love the sun and have had acne issues in the past," one five-star reviewer explained. "This has evened my skin tone, reduced the look of fine lines, evened out dark patches and made my skin smooth and soft like butter. Everything feels tighter."

To help reduce dryness or redness, the exfoliant includes green tea extract, a skin-soothing antioxidant. Paula's Choice is also free of fragrances, dyes and parabens.

three bottles of paula's choice exfoliator on a green background
Looks like Paula isn't the only one who loves this exfoliant — according to the brand, five people snap up one of these every minute. (Amazon)

Reviewers with all types of skin concerns rave about Paula's Choice exfoliant.

"I finally have great skin," said another shopper. "Love this product. I wish I had it my whole life. It has helped diminish pores, clear adult acne and even reduce wrinkles. It makes my skin soft too. I finally, at 50, have great skin. It is also working for my 20-year-old daughter who suffers from acne."

Another five-star reviewer raved: "Finally, a facial product that does what it says it going to do! Even though I'm in my 50s, I still struggle with large pores and blackheads on my nose and chin. I've tried numerous face washes, masks and serums. Using this at night after I cleanse my face, I noticed smaller and clearer pores in only 3-4 days! My skin is smoother and my makeup goes on better."

"When I first tried it, I was skeptical, but the next day I noticed how soft, smooth and clean my face felt," wrote a final fan. "I have very sensitive skin and this doesn't dry me out, burn or leave me feeling oily or sticky. I have naturally dry skin, so hydration can be a struggle for me. This makes my skin feel so soft and hydrated! The scent, however, is not good. I wish they would work on the smell, but otherwise, I can't wait to try their other products!"

This travel-friendly bottle can be tossed in your toiletry bag, so you can keep up with your skin care even on a weekend getaway.

$14 at Amazon

And for Paula's Choice super-fans, we have good news: It also comes in a larger 4-ounce bottle.

The 4-ounce bottle is better bang for your buck at under $9 an ounce.

$35 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)