The pieces on our wish list ahead of H&M's Black Friday Sale

h and m black friday sale 2023
H&M's Black Friday sale is nearly hereChristian Vierig - Getty Images

The H&M Black Friday sale is nearly here for 2023 and we're pretty excited about it at Cosmo. If last year is anything to go by, the wait will be totally worth it, so we're just sitting pretty waiting for our patience to be rewarded.

Seriously, for Black Friday 2022 there was an impressive 30% off partywear on H&M's website, plus an impressive blanket discount of 20% off everything else on the site.

FYI don't fret if H&M's deals aren't immediately obvious when you arrive on the homepage come Black Friday; you need to sign in (or up, for free here) and add bits to your basket, which will then be automatically marked down once you hit checkout.


What to buy in H&M's Black Friday sale?

There's no denying that H&M's offering is pretty vast, so it helps to know what to look out for.

For Black Friday 2023, we'd suggest shopping the Premium Quality section while it's cheaper: pay a lil' more on H&M and you can grab yourselves some really great basics, knitwear and tailoring made from wool, quality cotton and even silk.

Then there are the capsule collections – H&M's designer collaborations are legendary and have customers queueing/camping (literally) outside of the stores. We wrote a love letter to its collab with The Vampire's Wife two years ago and 2021's Simone Rocha drop was TDF. And if you're seriously lucky, you might just stumble across the odd stray piece from H&M's Studio Collection in the sales pages. Here's hoping, folks!

Still in need of a little inspo before the deals roll in? Here's what's on our wishlist this year:

What even is Black Friday?

Black Friday kickstarted in '30s America when the department store Macy's cashed in on the annual Thanksgiving Day parade (if you love Gossip Girl, you'll remember Dan and Serena watching it on TV in season six).

The term 'Black Friday' wasn't officially coined until years later, with the event becoming more of a thang during the big capitalist years of the '80s (ya know, Working Girl, Wall Street bankers and, um, all the independent ladies reading Cosmopolitan). FYI, it's always been manic AF, that's why we prefer to shop online from the smug comfort of our homes.

Amazon was the first retailer to bring Black Friday over to the UK, offering customers online discounts and deals on the same day as the sales in the US. Supermarket Asda was next, creating some serious fuss (and physical fights, for real) with huge discounts on TVs and tech in-store.

Soon the rest of the UK caught on to the potential pre-Christmas profit and the rest is history.

When is H&M's Black Friday 2023 sale?

Black Friday always falls on the fourth weekend of November which, this year, is November 24. From our experience, clothes shopping is a little easier than anything else (like tech or beauty); most retailers launch their sales before the big day and continue them through the whole Cyber weekend, sometimes even beyond it.

What was in the H&M Black Friday sale last year?

For the past three years H&M has answered all of our wishes for blanket discounts and dropped a promo code for 20% off EVERYTHING. Which means you could bag a load of new season stuff and didn't have to comb through the dregs of clearance.

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