IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse

·5-min read

70% of All Influencers Believe That the Metaverse Will Replace Social Media

Influencing the Metaverse

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse.
IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse.
IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse.

Influencers participate in the Metaverse

56% of all influencers say they participate in the Metaverse.
56% of all influencers say they participate in the Metaverse.
56% of all influencers say they participate in the Metaverse.

Influencer understand the Metaverse

77% of influencers rate their understanding of the metaverse as somewhat or very good compared with 41% saying the same across all user types.
77% of influencers rate their understanding of the metaverse as somewhat or very good compared with 41% saying the same across all user types.
77% of influencers rate their understanding of the metaverse as somewhat or very good compared with 41% saying the same across all user types.

Metaverse brand recall

73% of all respondents who play virtual games say they have seen ads or sponsorships inside a virtual world, and 42.2% remember the brand.
73% of all respondents who play virtual games say they have seen ads or sponsorships inside a virtual world, and 42.2% remember the brand.
73% of all respondents who play virtual games say they have seen ads or sponsorships inside a virtual world, and 42.2% remember the brand.

Orlando, Florida, Jan. 14, 2022 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse,” today. The U.S. consumer study examines how social media influencers are leading the way into virtual worlds.

The new report is available to download for free, here: izea.com/influencing-the-metaverse/

IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse.

Key Insights for Influencers and the Metaverse:

  • 60% of social media influencers see themselves as creators in virtual worlds.

  • 72% say they are considering or are already making money in the metaverse.

  • 85% have played virtual world games like Minecraft and Fortnite.

Key Insights for Consumer Adoption of the Metaverse:

  • Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%).

  • When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve.

  • 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years.

Key Insights for Brand Sponsorships in the Metaverse:

  • 90% of influencers and 72% of social media users support brand sponsorships in virtual world games.

  • 73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names.

  • Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as brands they have seen in the metaverse.

Key Insights for Brands that are Building the Metaverse:

  • 15% of social media influencers and 6% of social media users surveyed own VR devices.

  • Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2.

  • Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future.

“We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed,” said Ted Murphy, founder and CEO of IZEA. “Our research shows that influencers are early adopters of these new platforms and share our excitement around the opportunities available in the rapidly developing metaverse. IZEA has already been executing collabs in the metaverse with customers and expects this trend to accelerate as adoption spreads.”

If you are interested in partnering with a brand or influencer, visit izea.com.

All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.

About IZEA

IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Safe Harbor Statement

All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachments

CONTACT: Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com


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