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Jif Is Releasing A New Squeezable Pouch, So You Can Easily Put Peanut Butter On Everything

Photo credit: Jif
Photo credit: Jif

From Delish

You know when you’re scraping the bottom of a jar to get every last bit of peanut butter? Inevitably, your hands get covered in the creamy stuff, and you get the dreaded “peanut butter knuckles.” Jif is taking care of that problem once and for all with its new Jif Squeeze Creamy Peanut Butter.

As the name suggests, the new packaging is squeezable, so you can easily squirt it on your sandwich, in a smoothie, on top of ice cream, or anywhere you need a little protein-filled goodness. The 13-ounce pouch is filled with creamy peanut butter, which makes sense, since those peanut chunks wouldn’t be as easy to squeeze out, but you never know if that will be next up on the variety list.

The Jif Squeeze Creamy Peanut Butter will be available beginning in July 2020, a PR rep confirmed to Best Products. You’ll be able to find it at Target (in stores and online), Amazon, and other retailers.

“Jif lovers enjoy their Jif in a variety of ways – in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” Rebecca Scheidler, vice president, marketing for the Jif Brand, said in a press release. “With our new squeezeable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix.”

We know the new squeezable Jif is supposed to go on and in food, but if you happen to see us squeezing it directly into our mouths, just let us live.

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