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Kathy Hilton, 65, says this anti-aging serum has evened out her skin tone

Shoppers in their 70s especially love the anti-aging benefits of the No7 serum.

Before she appeared on The Real Housewives of Beverly Hills, you'd probably heard of Kathy Hilton (mother to Paris and Nicky, wife of hotel chain co-founder and sister to Kyle Richards). But after watching her on seasons 11 and 12 of the Bravo franchise, viewers got an inside look at her bougie lifestyle. From a personal butler to countless Birkin bags, Hilton is used to a luxurious lifestyle. That's why it's a bit surprising to learn that the reality-TV matriarch uses tres-affordable No.7 Lift & Luminate Triple Action Face Serum.

Hibiscus, hyaluronic acid and vitamin C are just a few of the supporting characters making No. 7 a face-saving show-stopper. 

$22 at Amazon
Explore more purchase options
$33 at No7 USA$33 at Walgreens

Hilton's oldest daughter, Nicky Rothschild (Hilton), 40, first told People in an interview she used the British brand's serum and noticed that her skin tone evened out within seven to eight weeks. Her mother agreed, sharing that she also gave it a go and saw results.

"It really is beautiful," Kathy said. "I have kind of blotchy skin sometimes and very sensitive and lighter skin than Nicky. And I find that it really has helped me ... even up my skin tone, which is great. If I'm not doing anything, I don't put makeup on. I go during the day just with my sunblock and serum, and then whatever cream it would be." (Oh yeah: She also likes the brand's Life & Luminate Day Cream.)

According to the product description, No.7 helps with reducing dark spots, fine lines and wrinkles and increasing the elasticity or firmness of the skin. It contains the brand's proprietary anti-wrinkle peptide formula and firming complex with hyaluronic acid, hibiscus and vitamin C for brightening.

If you're struggling with any of those skin issues, you can apply this serum to a clean face (after toner, if you use it), then apply your moisturizer and SPF over top like Hilton.

NEW YORK, NEW YORK - SEPTEMBER 07: (L-R) Paris Hilton, Kathy Hilton, and Nicky Rothschild attend the alice + olivia by Stacey Bendet Spring 2025 Presentation at Highline Stages on September 07, 2024 in New York City. (Photo by Astrid Stawiarz/Getty Images for alice + olivia)
Gotham glamourpusses: Kathy recently took in New York Fashion week with her daughters, Paris and Nicky, and her skin looked glowing. (Getty Images)

Kathy's not the only senior aglow over the sensational serum; legions of Amazon shoppers, especially those in their 70s, have given the product a five-star rating, too.

"I buy everything that I read about improving my 75-year-old skin. Usually, I see no improvement. This time, I actually do," wrote one of them. "My skin looks a little firmer and color is improved. I'm sticking with it."

"I use this product under my No7 tinted moisturizer and receive many compliments about my skin," said another septuagenarian. "Highly recommend."

One customer explained that it even worked better than an in-office treatment at fading a pesky blemish: "I have an age/sun spot on my left cheek. I tried a laser procedure, only to have it return even darker after a couple of months. I tried expensive cosmetic products and even prescription products, but nothing reduced the darkness of the spot. No7 has almost completely faded this discoloration after using for a couple of months!"

One thing to keep in mind, however, is that while some shoppers claim it's almost unscented, those who are more smell-sensitive find the fragrance is a bit too much. "I like how this makes my skin feel and it successfully eliminated the dry patches on my face," said a reviewer. "I rated it a four because the product has a very strong perfume smell that I don't appreciate. I would prefer an unscented option."

All things considered, if you're plagued with dark spots or sun spots and want to even out your skin tone (as get a little hydration in the process), it's worth trying out Hilton's recommendation.

This Hilton-favorite beauty product could help even out your skin tone by reducing dark spots, reduce fine lines and wrinkles and increase firmness. 

$22 at Amazon
Explore more purchase options
$33 at No7 USA$33 at Walgreens

Amazon shoppers also love this dark spot removing bar soap!

If you struggle with dark spots, hyperpigmentation or the remnants of scars, stretch marks and acne, Valitic's soap can help — and within just 30 days, the brand says. More than 21,000 Amazon shoppers give it a perfect rating and back up the claim.

"My face is bright and dark spots from sun damage are almost gone!" said one reviewer. "I no longer wear foundation or even a powder! My skin has never looked better, and I am 59! My chest had some sun damage and it is disappearing before my eyes. I have been using it for months and every time I shower/wash my face, it seems even better than before."

$15 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.