She added another string to her bow when she launched her new make-up line earlier this year.
But Kim Kardashian may have overlooked a rather important detail about her slick new line.
In a post on Instagram, the mum-of-two shared an image of her bathroom shelf which featured two of her KKW products.
Kim's fans have noticed something rather naughty about her make-up brush. Source: Getty
Eagle-eyed fans however were quick to spot the beauty brush had a striking resemblance to a sex toy.
"@kimkardashian I actually thought your brush was a vibe," wrote one user. "My bad."
This is the snap that has got people all confused. Source: Instagram
While another said, "I just glanced at the picture and thought the KKW brush was a vibrator."
With its nude colour and ergonomic design, fans have been highlighting the similarities since it first launched in June.
The brush is designed to be comfortable in your hand. Source: Getty
The snap, which appears to be a selection of beauty items around a marble sink, is simply captioned, 'Daily routine.'
Kim recently announced she was having a third baby with her hubby Kanye West via surrogate.
It's rumoured her sister's Kylie and Khloe are both currently pregnant too.
All three sibs are said to be expecting at the same time. Source: Instagram
To be fair, the dual-ended blending brush and sponge applicator - used to blend Kim's trademark contour into the skin - does look rather risqué.
Kim has yet to comment on the humorous similarities.