The co-founder of the underwear, loungewear and shapewear company made the announcement on social media on Monday sharing that SKIMS is designing the undergarments, pajamas and loungewear for female athletes. She even shared her own connection to the Olympic games through stepfather Caitlyn Jenner.
"Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied," Kardashian wrote. "I traveled w my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of @Caitlyn_Jenner’s and at every stop I would buy an Olympic t-shirt as a souvenir."
She went on to say, "When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle," while sharing photos of prominent female athletes wearing some of the pieces. A press release states that those involved in the campaign include Alex Morgan, Haley Anderson, Scout Bassett, Dalilah Muhammad and A'ja Wilson.
Kardashian shared that she's proud to support female athletes. "These women are incredible role models for younger girls, including my own daughters, showing them that anything is possible if you work hard enough. SKIMS is designed to empower women to feel their best every day and we’re excited to work with Team USA to help spread this message."
"This is LEGENDARY!!!! They couldn’t have chosen a better brand," a fan responded on Twitter. Another wrote, "This is huge. You've achieved so many things but this is Major!! Its just wow. You should be so proud such a massive achievement for you your @skims company. So happy for you."
Peter Zeytoonjian, senior vice president of consumer products at U.S. Olympic & Paralympic Properties (USOPP), explained in a statement just why the collaboration made sense. "SKIMS’ shared mission and values of empowerment and inclusivity made the brand the perfect fit for Team USA. Our top priority is providing our athletes with the tools and support needed to compete at the highest level, and we’re excited to work with SKIMS to bring this unparalleled level of comfort to Team USA athletes and fans."
Morgan, a member of the United States women's national soccer team, showed her support on Instagram.
"I’m so proud to be part of this campaign that celebrates female athletes," she wrote.
Kardashian also shared that the limited-edition collection will be available for purchase beginning July 12.
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