In her first Super Bowl commercial, the momager pays homage to some of the Kardashian-Jenner family's most iconic moments
Jenner will star in Oreo's 2024 Super Bowl ad — and PEOPLE has a first look at the 15-second teaser. In the clip, the Kardashian-Jenner matriarch, 68, carefully adds Oreos to a cookie jar. She is utilizing the cookie-stacking technique that daughter Khloé Kardashian made famous.
The commercial is meant to be a flashback to 2007 and pay homage to the moments, and cookies, that have played a part in the family’s fame over the last 17 years.
“How did we get here? Well, to answer that, I’d have to go back to the beginning,” Jenner says while holding up an Oreo cookie.
Jenner twists the top cookie from the rest of the Oreo and looks inside as if reading a fortune. With a giggle she adds, “I better warn the kids.”
The message “It all starts with a twist this February” reads across the screen and clues fans into the fact that more throwback references are to come in the Super Bowl ad.
Khloé’s cookie-stacking routine has been a fan-favorite organizing tip for several years. Her sisters Kourtney Kardashian, Kim Kardashian, Kendall Jenner and Kylie Jenner have all commented on the dessert presentation and some have even recreated the look at their own homes.
Khloé still stacks her cookies in this manner, according to a pantry tour she gave followers last May.
Kris' full, 30-second Oreo ad is set to air in the second quarter of Super Bowl LVIII.
Super Bowl LVIII will air live on CBS on Feb. 11.
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