The fashion world makes for eye-catching TV, but the makers of "The New Look", about the origins of Dior and Chanel, show there were dark moral challenges behind the glossy facade.
Fashion-based dramas are a hot trend right now.
Disney Plus is already showing "Balenciaga", and will soon release "Kaiser Karl", a lavish series about Karl Lagerfeld, adding to a glut of films such as "House of Gucci", "Saint Laurent", "Phantom Thread" and "Mrs Harris Goes to Paris".
For those unfamiliar with the history of French couture, "The New Look", streaming on Apple TV from Wednesday, may seem a sombre addition to the genre.
Chanel's behaviour during the war is an ongoing source of debate among historians, with many accusing her of collaboration.
"It's easy to believe you would do the right thing in that situation, but these characters were terrified for their lives, and I think it's very hard to judge them," producer Todd Kessler told AFP.
The makers admitted they were nervous about approaching Binoche to play Chanel.
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