NBL wants top billing of summer sports

NBL owner Larry Kestelman believes basketball can overtake cricket to become Australia's most popular summer sport.

The NBL has launched its new season which starts in October, buoyed by increased interest in 2016/17 and a record number of Australians in the NBA.

"The sleeping giant of Australian sport is awake and we are coming. We want to be Australia's number one summer sport and one of the biggest sports in the country," Kestelman said on Monday.