First came millennial pink, then there was Gen-Z yellow and melodramatic purple, and now there's a new color trend making the rounds: neon green. Or, perhaps for the sake of a catchier name, look-at-me green? Just throwing that title out there, because, IDK, when you enter a room with this highlighter hue literally NO ONE will miss you walking by.
Agree or disagree with the name, it seemed like every celebrity was wearing a variation of the shade toward the end of last year, and now, in 2019, it's still in full force.
In August, Kendall Jenner sported a lime-green one-piece while vacationing with Ben Simmons in Mexico, and she continued to be the shade's number one fan into the New Year.
Then, Kylie Jenner, Jordyn Woods, and baby Stormi delivered SO 👏 MANY 👏 NEON 👏 LOOKS 👏 on their dreamy beach vacay in January.
And, lest you think this was just a Kardashian-Jenner thing, please see Ashley Graham stepping out in this hard-to-miss ensemble this month.
If the Kardashian-Jenner fam-and don't forget Ashley!-aren't enough to convince you of the almost-too-bright-to-look-at shade, there is plenty of evidence of its staying power from the fashion industry itself. It was all over the Spring/Summer 2019 runways of New York Fashion Week, which happened in early September.
Wearing the shade-which can range from a super-bright green to a yellow-green or more of a deep chartreuse-signals a certain kind of confidence, and everything else looks kinda bland next to it, TBH. The vivid hue is just as loud as a bold print without seeming too busy, and it really takes the phrase "glow up" seriously.
Plus, there's no better way to get through the depressing, dull winter months than by wearing something super eye-catching and bright. While it might seem hard to pull off, it's actually not as intimidating as you'd think. Start slow, and introduce the color with accessories or by wearing one lime-y piece per outfit.
On the other hand, if you're ready to dive right into the trend, consider these items for your next vacation, workout, or winter excursion outdoors for an ensemble that would make your middle school highlighters proud.
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