New York fashion retailer Theory launches S'pore e-commerce site

·1-min read
Theory website. (PHOTO: Screenshot)
Theory website. (PHOTO: Screenshot)

New York-originated retailer, Theory, launches its e-commerce site for Singapore that aims to shorten the fulfilment time for all customers.

As part of its launch in Singapore, all newly registered users to the e-Commerce site will enjoy 10% off all items except sale items, free shipping, as well as early VIP access to shop new collections online. In addition, before checking out, those who complete a survey on the e-Commerce site between now and 6 June 2021 will receive 30% off for the instant order.

Known for its modern edit of elevated everyday essentials, Theory balances luxury with accessibility in collections that feature precisely tailored silhouettes and exceptional fabrics to support all wardrobes and lifestyles. Theory is also expanding its innovative tech fabrics that enhance the flexibility of the garment, as each piece is designed to move with the wearer, keep cool, and resist stains and wrinkles for around-the-clock wear. 

Of note is its newest, eco-friendly reinvention of a Theory classic – the exclusive Good Linen range which embraces the free spirit in Spring with sophisticated pieces that boast excellent stretch and recovery for every occasion under the sun. 

The range, comprising tailored blazers and pants, feminine dresses and tops, for both men and women is responsibly woven in Italy1 using three fibres: linen which is organically grown and spun and finished without harmful chemicals, viscose made from cotton linters which is a waste by-product of cotton production, elastane made from Roicatm that contains 50% pre-industrial waste.

Its breathable Spring Linen is also garment-dyed for added softness that translates well to relaxed dresses and shirting.