Fashion design graduate Georgie Veitch has been named winner of the Westpac Young Fashion Designer competition for her collection of designs with a Japanese twist.
It was a triple celebration at the competition, held as part of New Zealand Fashion Week, with all three finalists hailing from Massey University’s College of Creative Arts.
Ms Veitch’s over-sized men’s wear collection, The Sister Brothers, which is influenced by Japanese silhouettes and styling, particularly the comical absurdities found on the Harajuku streets of Tokyo triumphed over more than 45 entries in the annual competition for up-and-coming designers.
A panel of judges, Zambesi menswear designer Dayne Johnston, Remix magazine editor Tina Moore and New Zealand Herald Viva magazine fashion features editor Zoe Walker, narrowed the entries down to 15, the public then voted for the final three, before the judges had their say on the overall prize winner.
The 22-year-old and fellow finalists Matt Hickmott and Zoey Radford-Scott who are both in the final year of the Bachelor of Design (fashion) programme at Massey that Ms Veitch studied, were flown to Auckland to show their collections in the group showcase alongside established names like Zambesi.
Ms Veitch’s prize package includes $5000 cash, mentoring from a leading New Zealand fashion designer and business banking advice from Westpac.