Richmond Football Club says it is dedicated to promoting respectful attitudes towards women after a photo scandal involving a topless woman wearing a 2017 AFL premiership medal.
Police are investigating after the photo of the naked woman's torso with the medal around her neck was circulated online.
It's alleged the woman didn't agree to the photos being published.
The club on Wednesday said it will fully co-operate with police.
"We feel very strongly about the positive role of women at our club and in sport generally and are committed to creating an environment where women can thrive," a statement read
Reports of the photo emerged late last week and club president Peggy O'Neal said Richmond won't "stand for that" if it's found a player has done the wrong thing.
The photo doesn't show the woman's face, and nor is the medal owner identified.
Victoria's Attorney General Martin Pakula said it's something that just shouldn't happen.
"People need to be very, very careful in distributing images of people other than themselves," Mr Pakula told 3AW on Wednesday.
"Particularly when they may have given people the impression they have deleted those images."
Health Minister Jill Hennessy said it was a great fear of parents that their daughters will be exploited in this way.
"It seems we've got all this technology now but we don't have the social manners about what is acceptable and not acceptable," she told reporters.
"It's a matter that should be treated very seriously and there should be very harsh deterrents to anyone that seeks to humiliate a person like that."
A second photo showing a naked woman from behind, holding a football and standing beside a wall with a Richmond logo on it, is not believed to be subject to the police investigation.