Shadowhunters fans are heartbroken over a press release announcing that their incredibly passionate #SaveShadowhunters social media campaign has seemingly not been successful in saving the show from cancellation.
Ever since it was announced that US cable channel Freeform would not pick up a third season of the series based on Cassandra Clare's Mortal Instruments books, the show's fans have banded together on Twitter in a revival effort as spirited as any in recent history.
They self-funded a series of remarkable promotional events in hopes of convincing Netflix or another outlet of funding more episodes, including flying a plane over Netflix's LA headquarters, designing a month-long subway ad in Seoul, putting up a billboard in Time Square and buying bus ads in London.
On Friday (August 10), the fans were given devastating news when producer Martin Moszkowicz tweeted a press release from production company Constantin Film announcing that production had officially wrapped - for good - on Shadowhunters.
"To our loyal and vocal fans who put so much behind making the show the popular series that it became, we extend our deepest thanks for your enduring support," the statement read. "The outpouring from the fandom from the start, and since the announcement of the show's cancellation has indelibly touched all of us involved. We're so grateful to have gone on this journey with you.
"Regrettably for all involved, Shadowhunters must come to an end. While we are trying to figure out new ways and new incarnations in which to bring the Shadow World to fans worldwide, we are sad to say that after many efforts by all parties involved, it's not possible for this version of Shadowhunters to continue."
The statement goes on to plug that "the last 12 episodes" of Shadowhunters will be airing next spring on Freeform in the US, and Netflix around the world - although that's little comfort to some fans who feel hurt by the way the lowkey announcement was handled by Constantin Film:
(warning: NSFW tweets below)
Everyone involved in this cancellation should know better than to think this vague statement will shut us up. Just in case it's not obvious: #SAVESHADOWHUNTERS- Scrittore (@Scrittore18) August 10, 2018
I’m super hurt by the press release @mmoszkowicz. We are not the people you give a press realease to. We are the ones you give a heart felt apology and explanation to. Save the press release for your old cronies. KNOW YOUR AUDIENCE!! #SaveShadowhunters- Kate (@LL2090696437) August 10, 2018
I wasted my whole summer trying to save Shadowhunters and after 2 MONTHS of fighting you decide to release a stupid statement that makes no sense at all. Smh. @mmoszkowicz if you think we’re done fighting you’ve got another thing coming #SaveShadowhunters @ConstantinFilm- Alex 😒 (@lightwoodxbanex) August 10, 2018
You know what!! This guy ( now I won't even mention him fuck name) and all these people are busy making money out of all the efforts fandom is putting in! We are not children we know what we are doing and we deserve an explanation rather a press release!#SaveShadowhunters https://t.co/u5eemtxEfX- Malec_Purvi (@MalecPurvi) August 10, 2018
After almost 10 weeks of fighting did they genuinely think we would accept that bs press release and just move on with our lives? Sorry but we aren’t giving up until we get season 4 of Shadowhunters! @netflix @FreeformTV @ConstantinFilm @mmoszkowicz #SaveShadowhunters- Love, Joanna II #SaveShadowhunters (@LostInGallifrey) August 10, 2018
And many fans simply aren't accepting defeat:
Take a break. Head to Edom for a vacation or put on some "HAPPY" music. Get away from the sadness, go for a walk or run. Got some mad money saved up under the mattress, go buy yourself something nice, just for you. We are not going anywhere. #SaveShadowhunters- Bambi (@MillsBambi) August 10, 2018
Last week, Netflix vice president Cindy Holland acknowledged that she gets "probably get 100 emails or more personally" each day from people urging her to pick up Shadowhunters, but insisted that there were no plans for that to happen.
Maybe it's time for a reevaluation? In any case, good luck to everyone in the #SaveShadowhunters campaign with their next step - if anyone can make it happen, it's you!
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