“They want us to pause and be really intentional and recognize Thanksgiving,” Rick Gomez, Target’s chief marketing officer, told The Associated Press. “What they don’t want us to do is go right into Christmas. So, we are going to respect that.”
But there’s a huge asterisk on that promise, which earned the company plenty of press coverage for tackling Christmas creep.
Because it’s not.
The promise to recognize Thanksgiving and hold off on Christmas products and decorations only applies to one small area of Target stores.
“The change for this year isonly to the signing we place at the front entrancesof our stores,” a Target spokeswoman told NBC News.
If anyone was wondering target is selling Christmas socks for $1😍pic.twitter.com/PS9ol3xsf5— Maddie Shidaker (@maddieshidaker) October 24, 2017
The dollar section at target is FULL OF CHRISTMAS STUFF ALREADY IM SO EXCITED!!!— chelsea⭐️ (@chelseaalopezz) October 25, 2017
Not sure Target really gets the idea about waiting a bit to market Christmas-this came in the mail today.pic.twitter.com/Llbx4YBjCX— Rosemary Wrenn (@rwcanfield) October 25, 2017
Target is hardly alone. Christmas merchandise is already slipping into stores around the country, especially big retail chains, and a number have begun mailing out Christmas catalogsand other promotions.
Ready or not, it seems Christmas is here.
This article originally appeared on HuffPost.