A furniture store in the coastal Hawke's Bay town of Wairoa is ablaze, the fire service says.

Firefighters are battling the blaze on Delhi Street in the central part of Wairoa, on the southern side of Wairoa River, after it started about 6.30pm on Tuesday, fire service central communications spokesman Craig Dally told NZ Newswire.

There are no immediate reports of injuries.

NZ Newswire

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