Prince William has topped a royal popularity poll in Britain, firing speculation that he should take the throne ahead of his father Charles.
William, 30, was mentioned by 62 per cent of respondents asked to name their favourite Windsor family members in a survey conducted by King's College London/Ipsos MORI, and published by the Evening Standard newspaper on Monday.
It is the highest approval rating the well-respected questionnaire has produced for a royal since 1984, with RAF rescue helicopter pilot William out-polling even the Queen, 86.
Charles, 64, who has just completed an official tour of Papua New Guinea, Australia and New Zealand with wife Camilla, 65, was mentioned by 21 per cent of respondents, compared to 50 per cent in 1984 and 38 per cent in 2001.
"A lot of people would like the idea of William succeeding straight away. He is young and good looking and popular," Ipsos MORI director and professor of public opinion at King's College, Roger Mortimer, told the Evening Standard.
"I think young people can see something of themselves in William and (wife) Kate. They can see the monarchy looking more modern than it did beforehand."
While William, the Queen and Prince Harry round out the top-three places in the latest survey, Catherine, Duchess of Cambridge is at number four, beating many of her in-laws after just 19 months in the family.
Pollsters were also asked of their general support for the monarchy, with 60 per cent believing the firm will be in place in 50 years, and 42 per cent confident it will survive the next century.
"After a rocky period in the 1990s, public support for the monarchy and the Queen now looks as strong as it has been for many years," Prof Mortimer said.
The survey interviewed 1014 adults between November 10 and November 13.