Yahoo!Xtra is New Zealand’s favourite homepage for the sixth month in a row.

Research from Nielsen Netratings shows Yahoo!Xtra’s homepage received over five million unique browsers in August, a huge 34 per cent increase on July. These ratings make Yahoo!Xtra’s homepage audience now 35 per cent larger than any other New Zealand website.

Laura Maxwell-Hansen, Yahoo!Xtra General Manager is ecstatic with the results, attributing growth in audience to an increase in awareness of Yahoo!Xtra amongst New Zealanders.

“Achieving number one homepage status in New Zealand for six months running is fantastic and reflects the local strength of the Yahoo!Xtra brand,” says Maxwell-Hansen.

“Since it was formed over three years ago, Yahoo!Xtra has grown its audience, due to its range of online services, which includes the best of local and global news, mail, web search, Flickr and social networking tools.

“We now reach more than one in two Kiwis on our Yahoo! network. We’re firmly established as a favourite site for New Zealanders to keep up to date and connected to what matters to them most. Our focus over the next six months will be to continue this growth by introducing more exciting new products at the end of 2010 and in early 2011.”

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