A Primark customer in Wales found a disturbing label sewn into her dress when she went to find the washing instructions this week.
"Forced to work exhausting hours," it read ominously in hand-stitching.
Rebecca Gallagher bought the dress from Primark for approximately $20 AU, and says the experience has tainted her view of bargain buys. "You hear all sorts of stories about people working in sweatshops abroad - it made me feel so guilty that I can never wear that dress again," she told the South Wales Evening Post.
In response, Primark said it found the claim "very strange" given that there were no other incidents relating to the dress.
"We would be grateful if the customer would give us the dress, so we can investigate how the additional label became attached and whether there are issues which need to be looked into," stated the company.
While Primark was among the brands found in the Rana Plaza collapse in Bangladesh, which killed over 1,000 people, the company says it has since "committed" to making working conditions safer.
"Primark was the first UK retailer to sign the Accord on Fire and Building Safety in Bangladesh in order to work collaboratively with other brands and stakeholders in the industry to bring about sustainable long term change in the country," stated the brand.
It's not the first time an incident of this nature has happened. In 2012, a Chinese prisoner famously left a note in a Saks Fifth Avenue shopping bag claiming he'd been falsely imprisoned.
Tohnain Emmanuel Njong, who was serving time on charges of fraud, begged whoever found the note to contact the United Nations Human Rights Department, saying: "We are ill-treated and work like slaves for 13 hours every day producing these bags in bulk in the prison factory."
Njong reportedly wrote five different letters in various languages in the hopes that he would reach someone. During his time in prison, he says he was forced to work upwards of 15-hour days in a clothing factory.
Slavery is also in Australia