A Sky News reporter was forced to apologise twice in the space of 13 seconds on Friday - first to a despondent Welsh fan after mistakingly asking for his reaction to his team's World Cup 'win' and then from a second supporter who swore live on air.
Following Wales’ 2-0 defeat to Iran, journalist Alistair Bunkall was given the task of speaking to Welsh supporters as fans hurried away from the Ahmad bin Ali Stadium on Friday.
However, the live assignment didn’t go as planned as Bunkall, Sky News’ Middle East correspondent, sought fans' opinions on a result which put Wales’ bid to reach the knock-out stages at risk.
Bunkall asked: "Guys, sorry, you're live on Sky News, your reaction to the win?"
To which a Welsh fan replied: "We lost..."
The reporter then responded: "Sorry, reaction for the loss and apologies..."
Before the fan could respond, another Welsh supporter was heard a few paces behind.
Bunkall then turned and asked for his reaction to defeat, to which the fan simply said: "Err, s**t".
Responding to the viral clip on Twitter, one user commented: "Amazing. 13 seconds of pure TV gold."
Inside the stadium, Wales conceded twice in stoppage time, a result which leaves them bottom of Group B with one fixture left to play.
Earlier on Friday, dozens of Wales fans were turned away at Dubai airport which caused them to miss the defeat to Iran.
Welsh fans reported a “glitch” with their Hayya cards, the permits needed to enter Qatar.
One fan told the BBC: “It’s hellish - there were 13 of us from Wales on that flight having the same issue, and trying to prove that we had been approved to travel, even though the app still said the permit was pending."
Watch: Wales fans share their score predictions ahead of Iran match