For its spring/summer 2021 pre-collection lookbook, Burberry looked within its own community to find models. The British fashion house asked team members from across the company to take part in its unique campaign, which saw employees from merchandising to finance, retail and design model the new collection outside their own homes.
"I called upon the incredible talent at Burberry to open their doors and be a part of this journey – each interpreting the looks in their own unique way outside in the landscapes of London and beyond," Riccardo Tisci, chief creative officer of Burberry said. "I am so proud of this collection which not only reflects and celebrates the unique codes that make the house, but also the diversity of talent that represents our Burberry community, bringing the magic of the Burberry world to life."
The lookbook was a celebration not just of the fashion house's community, but of nature and discovery, Tisci added, which is what inspired the collection.
"This season, I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection."
The fashion house is currently preparing for its upcoming September show, where it will present its spring/summer 2021 collection in a physical show setting. Although the location details are still under wraps, Tisci has revealed that the presentation will be outdoors and be an "immersive show experience".
"Now more than ever, we have to reimagine, to change," the brand said in a press release. "We’ve always been drawn to nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through new forms of expression."
"Set in the British outdoors, the spring/summer 2021 collection will come to life on the 17 September as a live physical presentation that is open for all to experience digitally – opening new spaces to our global community as we reconnect with nature and each other."
Burberry's announcement came shortly before the British Fashion Council confirmed that a number of physical shows are set to take place this September following the nationwide lockdown, all which will be complemented by digital material.
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