The collection is being touted as "a complete skincare line for little ones"
Dior is helping infants keep their baby soft skin.
The luxury fashion, fragrance and accessories company recently launched a new line of infant skincare, Baby Dior, which is being touted as "a complete skincare line for little ones," according to a press release obtained by PEOPLE.
The line is a reimagining of the brand’s infant perfume line that originally launched in 1970, per the release, and comes as a four-piece collection.
First, a “scented water” — named “Bonne Étoile” — is sold for $230 in either a pastel pink or mint green bottle and features hints of pear, wild rose and white musk. Next, a moisturizer for the face and body, Le Lait Très Tendre, retails for $115 and is pear-scented.
Then, the line features La Mousse Très Fondante ($95), a cleaning face, body and hair foam that will, per Dior, "turn baby’s bath time ritual into a precious moment," as well as L'eau Très Fraîche ($95), a cleaning water which Dior says is "composed of 98% natural-origin ingredients and infused with mallow flower extract."
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Speaking with Women's Wear Daily (WWD), Francis Kurkdjian, Dior’s perfume creation director, told the publication that he had long been a fan of the past baby product line.
"When I joined Dior in October 2022, one of the projects I had in mind was revisiting Baby Dior," he said. "Christian Dior evoked his childhood many times as a very happy and joyful period of his life. The scent and the baby care line were discontinued, and I was eager to bring it back to life as a tribute.”
So, after meeting with Baby Dior’s artistic director Cordelia de Castellane, the pair discovered that they shared a similar vision in revitalizing the collection.
“We immediately discussed ... working together to build back this universe,” Kurkdjian said. “Baby Dior was born that day.”
The Baby Dior products are currently available to shop online and at select Baby Dior and Parfums Christian Dior boutiques.
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