Dwayne 'The Rock' Johnson has returned to WWE in a major new role.
The wrestling icon turned Hollywood megastar - who made his name in the ring before turning his attention to acting - has officially joined the board of directors for TKO, which was formed by parent company Endeavor as part of the UFC and WWE merger in September 2023.
Now, Dwayne will bring "decades of experience in live entertainment and sports to the board".
He said in a statement: "My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come.
"Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build."
The deal also sees the star take "full ownership" of The Rock moniker.
He continued: "Being on the TKO Board of Directors, and taking full ownership of my name, 'The Rock', is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle.
"At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing.
"I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences.
"I’ve been there, I’m still there and this is for them."
Vince McMahon - who serves as executive chairman of the board at TKO - is "proud" to have The Rock involved.
He added: "Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock.
"We are proud to have him join the TKO board to help take our company to new heights."
The moves comes amid rumours The Rock is preparing to return to the ring in the coming months to face his cousin, and current world champion, Roman Reigns in a dream match.