Everything You Need to Know About Amazon’s October Prime Day, Which May Be Its Biggest Fall Sale Yet

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Plus, get a head start on shopping with 30 early deals up to 73 percent off.

<p>Amazon / InStyle</p>

Amazon / InStyle

Amazon Prime members, grab your wallets — another major sale event is coming this fall, and it could be even better than Prime Day.

Last month, Amazon announced its first ever Prime Big Deal Days, which will take place on October 10 and 11. We can expect the two-day sale to include incredible sitewide deals, as well as exclusive discounts for Prime members.

Amazon’s Best Early Deals:

In a LinkedIn post last month, Doug Herrington, CEO of Worldwide Amazon Stores, revealed the sale event will take place in 19 countries and feature “some of Amazon’s best deals of the season.” With the holidays approaching in just a few short months, this will be a great opportunity to get a head start on your gift shopping for less before popular products start to sell out.

Last October, Amazon hosted a sale event called the Prime Early Access Sale, which included millions of fashion, beauty, home, and tech deals from brands like Calvin Klein, Laneige, Casper, Ninja, and Apple, according to a press release from the retailer. If the Prime Big Deal Days event is similar to last year’s fall sale, you can think of it as an early Black Friday sale with unbelievable discounts on the retailer’s most popular products.

We broke down everything we know about the event so far, below. Keep checking back in the following days and weeks for more information surrounding the Amazon Prime Big Deal Days.

When is Amazon Prime Big Deal Days?

Prime Big Deal Days will take place on October 10 and 11. Last fall, the Prime Early Access Sale occurred on October 11 and 12, and this past summer, Prime Day took place on July 11 and 12.

What is Amazon Prime Big Deal Days?

Prime Big Deal Days is a new exclusive shopping event for Prime members. While many of the best deals will likely be reserved for Prime members, there will also be discounts for all shoppers. If you’re not already a member and want to take advantage of the entire sale, you can sign up for a free 30-day trial of Amazon Prime. In addition to sale access, the membership will also afford you quick, two-day shipping, access to streaming services, and Whole Foods discounts.

Amazon first launched Prime Day on July 15, 2015 to celebrate its 20th birthday and reward Prime members for their continued support. Since then, the event has grown into an annual two-day sale with discounts on top brands and products across the retailer’s entire marketplace. With the addition of the Prime Early Access Sale last year and Prime Big Deal Days this year, we now have even more chances to save on wishlist items in the fashion, beauty, home, and tech departments.

How long does Prime Day last?

In the past, Prime Day has lasted for two days, and it typically begins on a Tuesday morning and runs through the early hours on Thursday. Since Amazon’s birthday falls in July, the summer Prime Day event usually takes place in the second week of the month, except for Prime Day 2020, which was pushed to October.

Last year, the Prime Early Access Sale also lasted for two days, taking place on October 11 and 12. Prime Big Deal Days is set to go live on October 10 and run through October 11.

What goes on sale for Prime Day?

Amazon’s Prime Day sale covers virtually every product category on the site, including beauty, fashion, home, kitchen, and tech. The event this past July was Amazon’s biggest Prime Day to date, per the retailer, with millions of deals available. Some of the best-selling products included the Laneige Lip Glowy Balm, Apple AirPods, and the Bissell Little Green Portable Deep Cleaner, which is already on sale ahead of the October event.

During the Prime Early Access Sale last fall, tens of millions of Prime members shopped the deals, Amazon confirmed in a press release. Once again, Laneige beauty products and Apple gadgets reigned supreme, along with Casper pillows and Shark hair dryers.

Ahead of the Prime Big Deal Days on October 10 and 11, Amazon already released thousands of incredible early deals, and we found the best discounts in the fashion, beauty, and home departments, below.





Best Early Fashion Deals:

If it’s starting to feel like fall where you live, that means it’s officially time to build out your autumn wardrobe — at least in our book. Luckily, Amazon’s fashion sale section is overflowing with the cutest jeans, jackets, shoes, and accessories, and prices start at just $25.

Stock up on denim with these Guess straight-leg jeans or this Gloria Vanderbilt bootcut pair, depending on the silhouette that fits you best. Next, grab a Hanes hoodie for casual days at home and this Karl Lagerfeld blazer for in-office days. Finish off your fashion haul with the perfect pair of transitional suede slip-on sneakers from Dr. Scholl’s and this faux shearling bag from Ugg that’ll make a statement all season long.

For more where that came from, check out all of our favorite discounted fashion finds, below.





Best Early Beauty Deals:

In the beauty sale department, Amazon already slashed prices on skincare, makeup, and haircare products from customer-loved brands. Start preparing for cold, dry weather with the hydrating Cosrx snail mucin essence that’s on sale for $16 and the Éclat vitamin C serum that’s going for 72 percent off its original price. More than 30,000 shoppers have bought the serum in the past month alone, thanks to its moisturizing, calming, and brightening formula.

For the makeup lovers, now is your chance to get this Maybelline mascara, which has 85,000 perfect ratings, on sale for $8. And when it comes to hair, the Luseta biotin-infused shampoo and conditioner set that shoppers swear by for “thicker and healthier” locks is on sale, too. Plus, the Crave Naturals brush that shoppers say “glides through [their] hair without breaking it”  is also included in the early sale.

Below, browse through all of our must-have beauty deal picks.





Best Early Home Deals:

It wouldn’t be an Amazon sale without unbeatable home deals, and the selection is already out-of-this-world good. To get your space ready for fall and winter, grab this cozy Nest New York candle for 25 percent off, along with this knit throw blanket that’ll make your couch warm and comfy this season. You can even add a new area rug to your home, given that this vintage-inspired option is on sale for 73 percent off.

To give your bed a refresh, treat yourself to the Casper down pillow and a set of Kitsch satin pillowcases, so you can comfortably rest your head at night without worrying about your skincare products seeping into the fabric or your hair breaking off with friction. And for the kitchen, pull the trigger on this now-$50 KitchenAid hand mixer to make your holiday baking a breeze this year.

Check out all of the best Amazon home deals, below.

If you’ve still got the shopping itch, browse through Amazon’s entire early Prime Big Deal Days sale, here, and scroll through more of our curated picks, below.

Ugg Dakota Slipper





Apple AirPods Pro





Anrabess Chunky Cable Knit Sweater Dress





Laneige Lip Treatment Balm





Bissell Little Green Multi-Purpose Carpet and Upholstery Cleaner





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