Fox Corp. ad sales chief Marianne Gambelli is retiring, and the company has named Fox News vet Jeff Collins as her replacement.
With the official title of President of Advertising Sales, Marketing and Brand Partnerships, Collins will take over for Gambelli, who is calling it quits after 40-plus years in ad sales in the media and entertainment sector.
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Collins, who had been EVP Advertising Sales for Fox News Media, will now report to Fox Corp. CEO Lachlan Murdoch. He will oversee ad sales efforts at divisions including Fox Entertainment, Tubi, Fox Sports, FS1, FS2, Fox Deportes, and Fox News Media, which includes Fox News Channel and Fox Business Network.
The exec shuffle comes in the runup to upfront season, when media buyers will place bets on the 2024-25 TV season. The TV ad business has been choppy of late, with many advertisers reorienting themselves away from linear and toward streaming. Fox’s programming includes offers a range of sports, news and unscripted offerings consumed in the live, linear window, which helps the ad sales cause. In its most recent quarter, ending September 30, Fox posted a 2% drop in ad revenue. The company will report its next set of quarterly results in the next couple of weeks.
“I want to thank Marianne for her many contributions to Fox and congratulate her on a phenomenal career,” Murdoch said. “Marianne has contributed immensely to the successful execution of our strategies, and it has been a great pleasure of mine to work alongside her. Jeff has established himself as a leader and an innovator and we are confident that he will continue to build value for our advertising partners across all of our platforms.”
Gambelli called it an “honor to lead this talented team during such a transformative period in our industry,” adding that under Collins the sales division will “continue to set the standard for excellence for delivering results for our advertising partners.”
Collins joined Fox in 2019 from Viant Technology, where he served as Chief Revenue Officer for the company and its subsidiaries including, Specific Media, Vindico, Myspace and Xumo. Prior to his time at Viant, Collins spent 18 years at Turner Broadcasting.
“I look forward to leading the ad sales team as we continue to work with our valued partners to provide unique and compelling connections with the passionate audiences only Fox can offer,” he said.
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