Gucci Cruise '24: An Expression Of Multi-Cultural Style In Seoul's Gyeongbokg Ung Palace

Elle

17 May 2023 at 9:13 am

Gucci Cruise '24: An Expression Of Multi-Cultural Style In Seoul's Gyeongbokg Ung Palace

2) The Majesty Of The Gyeongbokg Ung Palace

Gucci Cruise '24: An Expression Of Multi-Cultural Style In Seoul's Gyeongbokg Ung Palace

Gucci’s connection to South Korea dates back to the '90s, when they first opened their Seoul flagship. But in more recent years, the brand has made a concerted effort to both draw inspiration from the rich cultural offering of the South Korean capital, but also to play a part in strengthening the country's connection with the rest of the world, as well as designing outreach and volunteering programmes to restore and revitalise our understanding of the country's rich history. It is for this reason that Gucci chose to stage their Cruise 2024 show within the grounds of Seoul's magnificent Gyeongbokg Ung Palace.

From thought-leaders to film stars like Saorise Ronan, and musicians like ASAP Rocky, a glittering crowd of over 600 guests descended on Seoul for the occasion. And the clothes, designed by the studio collective left in place by now-departed Creative Director Alessandro Michele, were a glorious show of colourful multi-culturalism.

Courtesy Gucci - Hearst Owned

A studio-collective design team hits accelerate on a brand that's clearly got big plans for this year and beyond

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