Hailey Bieber's Rhode Lip Campaign Starring Tate McRae Recreates an Iconic '90s Versace Ad
The memorable ad starred supermodels like Cindy Crawford and Claudia Schiffer
Carlijn Jacobs
Tate McRae and Hailey Bieber for Rhode lip liner campaign.Hailey Bieber's Rhode is taking inspiration from an iconic Versace ad.
On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.
One shot in particular — in which Bieber and the rest of the models are pictured next to each other in pastel outfits — references a Versace ad from the 1990s.
Claudia Schiffer called out the comparison in an Instagram post, sharing both the original photo and Rhode campaign image. "Love seeing the @Rhode girls recreate our iconic @versace campaign photographed by Richard Avedon 💛💗🩵," she wrote in the caption.
The original campaign featured Nadja Auermann, Christy Turlington Burns, Claudia Schiffer, Cindy Crawford and Stephanie Seymour.
Carlijn Jacobs
Tate McRae for Rhode.On Facebook, Schiffer, 54, shared that the iconic image was included in her upcoming book Captivate! Fashion Photography of the 90s.
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"This Versace campaign, photographed by Richard Avedon, is iconic 1990s," she captioned the post. "The image captures Avedon’s mastery of a dynamic, choreographed group picture. Avedon was incremental in adding an artistic vision to fashion photography as early as the late 1950s and he was still breaking boundaries and making outstanding work in the 1990s. He was one of the most highly paid and sought-after photographers."
Carlijn Jacobs
Hailey Bieber for Rhode.Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Per Rhode, Peptide Lip Shape "combines soft-focus color and high-performance skincare to give your lips dimension." The blendable formula, which comes in 11 shades, contours lips while providing skincare benefits.
"The creamy formula and rounded tip makes it easy to bring soft dimension to your lips, and the built-in smudger lets you diffuse the color seamlessly," the press release continues.
The Peptide Lip Shape and a Peptide Lip Shape Set will be available on rhodeskin.com on Thursday, Jan. 30.
Read the original article on People
