Hidden secret behind Celebrations logo

An eagle-eyed chocolate fiend has made a surprising find on her packet of Celebrations chocolates.

Chances are, you’ve spent the last few weeks fighting over the last Mars Bar or Bounty in your packet of Celebrations during the holiday period.

But Facebook user Sian Smith noticed something clever on her box of goodies.

She posted a picture of the Celebrations tub lid, complete with drawn-on annotations.

The image revealed a little-known feature of the confectionary logo – each letter includes the branded fonts of all the different sweets inside.

“I can’t be the only one who has just realised this?” she wrote.

If you also failed to appreciate the clever logo – and prioritised getting stuck in to all the delicious chocolate treats inside – then you are in good company.

Some 11,000 Facebook users commented on the post, with many admitting they hadn’t noticed the logo either.

Mars, the company that produces Celebrations, isn’t the only confectionary brand to prove too clever for its consumers.

Fans of the triangular Toblerone bar often fail to notice the hidden image within its mountain logo, with the confectionary shocking Twitter users last year when a young boy noticed the subtle detail.

While the logo depicts the Swiss Alps, look close at the white space within the drawing and you will see a white bear shape.

This is a reference to Bern, the capital of Switzerland, where Toblerone is produced. The bear is symbolic of the city.