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Can you believe J.Lo’s go-to mascara is affordable? It's on sale at Target for $16

Is there anything Jennifer Lopez can’t do? The multi-hyphenate is already an accomplished actress, singer and dancer, and in a recent video with Vogue magazine, she proves she could have another career as a makeup artist. J.Lo spilled all her beauty secrets in her video including the item she considers “the most important part” of her routine — the IT Cosmetics Super Hero Stretch Volume Mascara — which just so happens to be on sale at Target right now, so grab before it sells out.

A mascara that adds length and volume and is loved by Jennifer Lopez? Sign us up!
$16 at Target

It’s easy to see why Jennifer is such a fan. The inky black mascara is super-buildable thanks to the brand's exclusive Elastic Stretch Technology that boosts both volume and length. Its signature wand lifts, separates and curls lashes during each application to give you the lashes of your dreams.

Perhaps best of all, the mascara’s formula is infused with collagen, biotin and peptides to condition your lashes at the same time — to help you keep them at their healthiest levels. And it’s not just J.Lo who is a fan. Thousands of shoppers have given the popular mascara their seal of approval as well.

jennifer lopez and mascara
If it's good enough for J.Lo, it's good enough for us! (Photo: Getty/Steve Granitz/FilmMagic and Target)

“I've tried a lot of mascara and I ALWAYS come back to this one,” wrote one reviewer. “I'm surprised I don't hear more people talking about it more. It adds such good length and my lashes look amazing.”

Others say the mascara gives them such a dramatic effect, people often think they are wearing false lashes. “I get compliments every time I use this. And they ask if I'm wearing lash extensions or if they are mine/real or fake lashes,” wrote one.

While a third customer raved, “Best mascara ever. I have tried a million mascaras over the years and this is my favorite of the healthier options. It goes on very smooth with no clumping, super buildable, and makes my lashes look really bold but natural. No irritating my eyes or skin. I am hooked.”

The regular .3-ounce size of the beloved mascara would normally set you back $26 a tube, but it’s currently 40% off at Target at just $16 — aka the cheapest we’ve found it online! We’re not sure how long this deal will last, so if you’re looking to give your lashes an A-list-approved upgrade, we suggest adding it to your cart ASAP!

A mascara that adds length and volume and is loved by Jennifer Lopez? Sign us up!
$16 at Target

The reviews quoted above reflect the most recent versions at the time of publication.