Kim Kardashian’s Been Wearing a New KKW Beauty Product for Months Without Any of Us Knowing

Kim Kardashian’s brand new KKW Crystal Gardenia by KKW Fragrances just launched, but the beauty mogul won’t stop putting out new products anytime soon.

While Kardashian has been tackling the challenge of developing concealers for KKW Beauty, she’s been modeling another product for months without any of us knowing.

When we caught up with the 36-year-old star for the launch of KKW Fragrance, Kardashian revealed she’s “coming out with [her] own lipsticks,” which she’s been test driving at various red carpet events (but hasn’t been allowed to admit it!).

“You have no idea — I started wearing it at New York Fashion Week [in September],” Kardashian told PeopleStyle. “I posted this photo at the Alexander Wang show on my Instagram and I never had more people ask what lipstick it is in that photo. It was the most satisfying feeling when friends, makeup artists, everyone was like, ‘What is this lip liner?'”

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While we didn’t get too many details about new KKW Beauty launch, based off of Kardashian’s recent lip looks, we’re confident the star’s been developing her perfect nude hue.

“It’s what we’ve been formulating,” Kardashian continued. “Lip liners and lipsticks. I’m so excited for them to come out. It’s gonna be so good.”

The Alexander Wang fashion show wasn’t the only time Kardashian teased her newest product. Earlier this month, the Internet started speculating the star would be launching lip products when her makeup artist didn’t reveal the lipstick she used at the LACMA Art + Film Gala.

“Love this look! What did you use on her lips!” one fan commented on makeup artist Ariel Tejada’s post. “Thank you…it’s from her collection that launches soon!! So excited for you to try out!” Tejada replied.

Kardashian first teased an upcoming lip product at the beginning of September (right before the Wang show) when she posted an Instagram photo of a glossy nude lip print that had no caption, but tagged KKW Beauty’s account.

Do you think you will get Kim’s KKW Beauty lipsticks? Share your thoughts with us in the comments below.