Over the years, Kim Kardashian has recruited some pretty big names to model for her shapewear brand, SKIMS. We're talking Heidi Klum, Kate Moss, Ice Spice (to name just a few) and ofc, herself. And Lana Del Rey has become the latest celebrity to lend her face – and body – to the brand. This time, for the label's Valentine's Day campaign.
The SKIMS Instagram account shared a single image of the artist, referring to her as "music’s queen of hearts". She was fittingly sat in a giant heart-shaped blue satin and velvet giftbox coordinating with the Velvet Lace Teddy she wore. In a matching pale blue periwinkle shade, the bodysuit features a plunging neckline with white lace trim and a lace panel dominating the centre of the design.
Lana styled the lingerie with blue satin opera gloves and two huge bows one either side of her head.
Fans were quick to take to the comments section, writing:
This is EVERYTHING
I’ll simply never recover from this!
SHE WORE BLUE VELVET
This campaign is everything 😭😭😭
OMG!!!!! The original coquette ❤️😍 mother Queen. I will buy them just becauseeeee
While the design was obviously a nod to Lana's song, Blue Velvet, (something her fans did not fail to pick up on) it also taps into some of this season's biggest trends, namely bows.
While little else was revealed in the announcement, the caption did detail the SKIMS Valentine's shop would open online Tuesday, 23 January at 6pm UK time. Mark your calendars! Valentine's Day may seem like weeks away but it's never too early to treat yourself to some new lingerie, no matter your plans for 14 February.
Yep, safe to say businesswoman Kim has done it again.
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