Over the years, the Super Bowl has evolved into an event that even those without the faintest idea of or interest in American Football can enjoy. It's become a huge part of American, and consequently global, pop culture.
And that's largely because of two things: Firstly the half time performances, like the Beyoncé-bowl of 2013 or Katy Perry's left shark extravaganza of 2015, but secondly due to the half time adverts.
For those who don't get to watch the Super Bowl live in the US with American commercials (and have to catch up on YouTube the next day instead), the commercial breaks between the Super Bowl - aka the biggest game in the National Football League (NFL) - are the most coveted for advertisers.
The Super Bowl is the most-watched event in the US, with 115 million people tuning in for last year's Super Bowl match between the Kansas City Chiefs and the Philadelphia Eagles. According to Reuters, on average a Super Bowl commercial cost $7 million (£5.5m) for a 30 second clip during this year's event (where Usher headlined the half time slot along with cameos from Alicia Keys and H.E.R).
For your throwback viewing pleasure, here are some of the best Super Bowl commercials you might have missed from over the years - featuring Drake, Amy Schumer and Michael B Jordan.
2024: David and Victoria Beckham for Uber Eats
Recreating that memorable Rolls-Royce scene from David Beckham's recent Netflix documentary, 'Posh and Becks' have starred in a hilarious Uber Eats advert, which will premiere at this year's Super Bowl. 'On 2.11.24, we think, Victoria and David Beckham will appear in the super big baseball game along with their good friend Jessica Aniston. Set yourself a reminder,' reads the YouTube description of the clip. Be honest, Victoria...
2023: Ben Affleck and Jennifer Lopez for Dunkin' Donuts
Now we understand the news that Ben Affleck was spotted working at a Dunkin' Donuts earlier this year... It was all in the name of an epic Super Bowl ad, duh! It turns out that Dunkin' Donuts actually put Ben Affleck behind the counter at one of its drive-thru cafés for the ad, and filmed customers' hilarious and bewildered reactions – including Affleck's wife J-Lo, who asks 'Is this what you do when you say you're going to work all day?' Genius.
2023: Melissa McCarthy for Booking.com
The comedic genius that is Melissa McCarthy teamed up with Booking.com for the travel website's 2023 Super Bowl ad. The actress gets swept away on a whirlwind musical tour of hotels, fabulous destinations and vacation rentals, all while rocking an epic selection of wigs (and even a beard).
2023: Jennifer Coolidge for e.l.f. Cosmetics
Jennifer Coolidge's dreams are coming true it seems. When asked last month what her dream role would be, The White Lotus star hilariously responded, 'I've always wanted to play a dolphin' – and now, e.l.f. Cosmetics has granted her wish in its new Super Bowl commercial.
Trying the brand's new viral Power Grip Primer, Coolidge looks at herself in the mirror and gasps, 'My gosh, it's like I came from the sea!' before saying, 'I look like a dolphin, a baby dolphin.' The full commercial will be released during the Super Bowl on February 12.
2021: Timothée Chalamet for Cadillac
Another A-Lister added to the roster of Super Bowl commercials this year is Timothée Chalamet. Given a 2021 redesign, the Little Women star portrays the son of Edward Scissorhands, originally depicted by Johnny Depp in the hit 1990 movie. Another treat for fans of the film is that Winona Ryder reprises her character of Kim Boggs more than 30 years later.
In the commercial, for motor brand Cadillac, Chalamet plays son of Edward and Kim, Edgar Scissorhands, and gets into the same troubles as his father: attracting to all things metal, deflating an American football and butchering a meal in his part-time job, until... he drives a new electric Cadillac with no hand-steering required.
2021: Michael B Jordan for Amazon Alexa
While Cardi B, Sir Anthony Hopkins and Gordon Ramsay stepped in to assist Alexa when she lost her voice in the 2018 commercial, this time Michael B Jordan enters the plot.
A new customer is won over by the AI tool until she considers another body to hold the home assistant: Michael B Jordan. She soon imagines a very blue-eyed Jordan dimming the lights, putting on the sprinklers (which drench him) and reading to her in the bath.
2021: Amy Schumer for Hellmann's
Schumer is the Fairy God-mayo in this commercial, aiding a confused man on how to make the ingredients in his fridge into may-containing meals.
When the commercial aired during the Super Bowl, Schumer shared an adorable video of her son Gene reacting to watching his mother on the big screen.
2021: Drake and Paul Rudd for State Farm
Jake from State Farm insurance tells two American footballers (Aaron Rodgers and Patrick Mahomes) they should appreciate having a stand-in on the company's latest advert despite Mahomes' stand in being non-lookalike Paul Rudd. However, Jake soon learns his stand in is.. Drake, who repeatedly tries to deliver a line in the commercial even though this is unrequired.
2021: Serena Williams for Michelob ULTRA
Williams returns to world of Super Bowl commercials for light beer brand Michelob ULTRA. Appearing alongside footballer Alex Morgan and the NFL's Peyton Manning, the commercial follows athletes revelling in their everyday happiness between important matches and training. For Williams, this is singing karaoke with her friends, truly bringing the party back for 2021.
2021: Mila Kunis and Ashton Kutcher for Cheetos
Premiering in the days running up to the Super Bowl is the advert for Cheetos - you know, the American version of Wotsits?
This star-studded advert features Mila Kunis and Ashton Kutcher, the married couple of five years who met starring opposite each other when they were teenagers in The '70s Show.
Accompanied by a reworked version of Shaggy's 'It Wasn't Me' and performed by Shaggy himself, the video follows Kutcher attempt to catch his wife in the act of eating all his Cheetos. Shocking behaviour.
2020: John Kransinski and Chris Evans for Hyundai
Native Bostonians John Kransinski, Chris Evans and Rachel Dratch all exaggerated their accents to comment on Hundai's new 'wicked smaht' self-parking car. Evoking serious Good Will Hunting vibes, 'smaht pahk' will be in your head for days.
2019: Steve Carrell, Cardi B and Lil Jon for Pepsi
'Is Pepsi ok?' a common question posed to Coke drinkers and flipped on its head by Steve Carrell as he channels his very best Michael Scott to educate a waiter on how to ask the question. The waiter in question is then schooled on how to say 'Ok' or 'okkuurrrrr'/OKAY by Cardi B and Lil Jon, respectively.
We recommend this Cardi B centred Pepsi advert too.
2019: Serena Williams for Bumble
Prepared to feel seriously inspired with Serena Williams' monologue about self-motivation and carving out your own path. Telling viewers 'not to wait' but proactively make opportunities for themselves (in line with the dating app's women first ethos) Williams reflects on her career, relationship and everything she's managed to achieve.
2018: Rebel Wilson, Cardi B and For Amazon's Alexa
Amazon really pulled out the big guns for the 2018 Super Bowl. As well as celebrities including Rebel Wilson, Cardi B, Gordon Ramsay and Sir Anthony Hopkins all attempting to help Alexa - yes, Amazon's virtual assistant - after she loses her voice, the company's founder and richest man in the world Jeff Bezos also steps in to assist.
2017: Melissa McCarthy for Kia
Melissa McCarthy is her classic comedy alter ego self in this advert for Kia which sees the Bridesmaids star tasked with saving the planet (taking to sea to support the whales. conservation work with rhinos and more) and encounter some mishaps along the way.
2014 - David Beckham for H&M Bodywear
Such are the budgets and expectations of Super Bowl adverts that not only did this H&M bodywear commercial from 2014 have one of the best known athletes in the world feature, it was also directed by an actual famous movie director (Guy Ritchie).
The ad follows Beckham running to chase a car - which has his dressing gown caught in the door - through the Hills of Los Angeles topless, in his H&M underwear. Any ideas as to why this was such a hit? We've got no clue.
2013: Beyoncé for Pepsi Max
The year she headlined the halftime show, Beyoncé also reunited with Pepsi for another advert. This time, Bey seemingly stuck for inspiration during dance practice (which we fail to believe) engages with her past after drinking a can of Pepsi. Reflecting in the mirror back to her are some of the most famous Beyoncé looks ever. There's 'Bootylicious' Bey, 'Crazy In Love' Bey, 'Single Ladies' Bey and more all set to the star's song 'Grown Woman'.
2004: Beyoncé, Pink and Britney Spears for Pepsi
One of the most iconic Super Bowl commercials in recent memory... the power trio of Beyoncé, Pink and Britney Spears depict gladiators waiting for battle in the colosseum in front of the emperor (Enrique Iglesias) and instead come together to sing Queen's 'We Will Rock You'. If 2004 could be summed up in a commercial, this would be it.
1993: Michael Jordan and Larry Bird for McDonalds
At the pinnacle of their careers (you'll know this if you've seen The Last Dance) basketball legend Michael Jordan was challenged by fellow player Larry Bird to a basketball competition, with pretty unlikely tasks, not that we're complaining, all in the name of a Big Mac.
1971 - I'd Like To Buy The World A Coke' - Coca Cola
One of the most famous commercials of all time, this very 1970s advert aired during the 1971 Super Bowl and re-entered pop culture with the final series of Mad Men in 2015.
You Might Also Like